The Effects of Mobile Advertising Alerts and Perceived Value on Continuance Intention for Branded Mobile Apps
Murillo-Zegarra, M.; Ruiz-Mafe, C.; Sanz-Blas, S. The Effects of Mobile Advertising Alerts and Perceived Value on Continuance Intention for Branded Mobile Apps. Sustainability 2020, 12, 6753. https://doi.org/10.3390/su12176753
Murillo-Zegarra M, Ruiz-Mafe C, Sanz-Blas S. The Effects of Mobile Advertising Alerts and Perceived Value on Continuance Intention for Branded Mobile Apps. Sustainability. 2020; 12(17):6753. https://doi.org/10.3390/su12176753
Chicago/Turabian StyleMurillo-Zegarra, Miluska, Carla Ruiz-Mafe, and Silvia Sanz-Blas. 2020. "The Effects of Mobile Advertising Alerts and Perceived Value on Continuance Intention for Branded Mobile Apps" Sustainability 12, no. 17: 6753. https://doi.org/10.3390/su12176753