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Sustainability
Volume 12
Issue 17
10.3390/su12176753
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Article
Peer-Review Record

The Effects of Mobile Advertising Alerts and Perceived Value on Continuance Intention for Branded Mobile Apps

Sustainability 2020, 12(17), 6753; https://doi.org/10.3390/su12176753
by Miluska Murillo-Zegarra, Carla Ruiz-Mafe and Silvia Sanz-Blas *
Reviewer 1: Anonymous
Reviewer 2: Anonymous
Sustainability 2020, 12(17), 6753; https://doi.org/10.3390/su12176753
Submission received: 15 July 2020 / Revised: 13 August 2020 / Accepted: 17 August 2020 / Published: 20 August 2020
(This article belongs to the Special Issue Social Media Usage in Consumer Behavior Evaluation)

Round 1

Reviewer 1 Report

This article needs improvements in diverse parts. First of all, in bibliography, there is a lack of sources about mobile advertising and recent researches about interactivity in this field. In Methodology, we suggest the combination of quantitative and qualitatve data. The n = 340 is low, attending the population. The results and, especially, the interpretations, can be improved. Conclusions are in the line of results.

 

Author Response

Please see the attachment

Author Response File: Author Response.pdf

Reviewer 2 Report

This is one of the best written submissions to Sustainability that I've reviewed. It is well-organized as well. Thank you!

My only substantive comment is to ask that you identify the source of the survey items. Did you write those? If they came from established work, please identify the authors.

I do suggest you read through it again but I only saw a few minor things.

Line 365: Delete comma after use.

Line 378: I'd suggest "rarely" instead of "barely."

Line 411: I'd suggest "relationships" instead of "relations."

Line 448: I'm not clear about the meaning of the phrase "and to compare the results compared." Perhaps you could start a new sentence and explain that thought more completely.

Author Response

Please see the attachment

Author Response File: Author Response.pdf

Round 2

Reviewer 1 Report

The paper has improved. To obtain more interest to readers, try to include some applied examples to other sectors.

Author Response

Thank you again for your valuable suggestions that have improved the original version of the paper.

We have included some applied examples to other sectors in the conclusion section (in red).

As to your comment about the standard of English, we have had the paper thoroughly revised in its entirety by a highly-experienced native-English speaker from a professional academic translation and revision service. Their "Certificate of  English Editing" is attached.

Author Response File: Author Response.pdf

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