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Article

Evaluating How ‘Smart’ Brașov, Romania Can Be Virtually via a Mobile Application for Cultural Tourism

1
Faculty of Sociology and Communication, Transilvania University of Brașov, 500036 Brașov, Romania
2
Economics and Social Sciences, School of Administrative, University of West Attica, 12244 Athens, Greece
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(13), 5324; https://doi.org/10.3390/su12135324
Received: 29 May 2020 / Revised: 21 June 2020 / Accepted: 25 June 2020 / Published: 1 July 2020
(This article belongs to the Special Issue Web 2.0 in Tourism and Hospitality Industries)
Global urbanization brings the urge to identify the most intelligent methods to cope with the challenges arising in the modern society. Sustainable and smart cities are the new target for urban development; their representatives are being forced to identify and develop new strategies to increase their city’s performance and ensure that it endures over time. Information and Communication Technology (ICT) contributes to this purpose. Brașov is one of the cities in Romania for which the process of modernization started years ago, and it is currently developing as a smart city. This paper focuses on the development of the city in terms of cultural tourism solutions by presenting a case study on the use of virtual reality with a mobile application and its evaluation on cultural heritage sites. The original contribution of the paper is to describe and analyze the quality of the mobile application by using a proposed analysis grid to identify the main elements of this app. The main findings suggest that the application may bring authenticity of experience through the lens of heritage preservation for further user engagement and participation in real-time, while suggestions are made for future enhancement. Implications are discussed for a) destination managers, b) for developers to improve the general quality of the mobile application in terms of design and features and to implement changes in the near future, and c) for visitors who engage in real-time and co-create experiences. View Full-Text
Keywords: smart city; virtual reality; mobile application; cultural tourism; ICT; real-time; co-creation; Brașov; Corona; Kronstadt smart city; virtual reality; mobile application; cultural tourism; ICT; real-time; co-creation; Brașov; Corona; Kronstadt
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MDPI and ACS Style

Briciu, A.; Briciu, V.-A.; Kavoura, A. Evaluating How ‘Smart’ Brașov, Romania Can Be Virtually via a Mobile Application for Cultural Tourism. Sustainability 2020, 12, 5324. https://doi.org/10.3390/su12135324

AMA Style

Briciu A, Briciu V-A, Kavoura A. Evaluating How ‘Smart’ Brașov, Romania Can Be Virtually via a Mobile Application for Cultural Tourism. Sustainability. 2020; 12(13):5324. https://doi.org/10.3390/su12135324

Chicago/Turabian Style

Briciu, Arabela, Victor-Alexandru Briciu, and Androniki Kavoura. 2020. "Evaluating How ‘Smart’ Brașov, Romania Can Be Virtually via a Mobile Application for Cultural Tourism" Sustainability 12, no. 13: 5324. https://doi.org/10.3390/su12135324

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