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Open AccessArticle

The Process of Ethnocentralizing the Concept of Ecological Agroalimentary Products for the Romanian Urban Consumer

1
National Institute of Research and Development for Biological Sciences, 060031 Bucharest, Romania
2
“Gh. Zane” Institute for Economic and Social Research, Romanian Academy, 700481 Iași, Romania
3
The Bucharest University of Economic Studies, 010374 Bucharest, Romania
*
Authors to whom correspondence should be addressed.
Sustainability 2019, 11(22), 6226; https://doi.org/10.3390/su11226226
Received: 3 October 2019 / Revised: 25 October 2019 / Accepted: 5 November 2019 / Published: 7 November 2019
In the case of the Romanian urban consumer, ecological agroalimentary products do not merely operate on the discursive line mapped by the rules of certification. The ecology of the agroalimentary products is reinterpreted and, thus, an interesting phenomenon occurs. The products perceived as natural, local, or peasant are seen as ecological enough to influence the purchase decision. Hence, according to the Romanian urban consumer, the ecological product stands for a symbolic projection provided by their own experience and trust level as a consumer. In the present paper, we aimed to go beyond the theory claiming that such behavior is determined by confusion in the social action of purchase and, following this line of interpretation, we also intended to identify the symbolic systems and hermeneutical criteria by which the Romanian urban consumer makes a social projection of ecological agroalimentary products through certain ethnocentralizing mechanisms. Our research paper was based on a qualitative and quantitative anthropological analysis that had, as a starting point, a questionnaire applied online (with a total of 1792 respondents, out of which 1342 were urban respondents). View Full-Text
Keywords: urban person; ecological alimentary products; health; consumers; symbolic systems; Romania; natural product; traditional product; countryside product; local product urban person; ecological alimentary products; health; consumers; symbolic systems; Romania; natural product; traditional product; countryside product; local product
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Butu, A.; Vasiliu, C.D.; Rodino, S.; Brumă, I.-S.; Tanasă, L.; Butu, M. The Process of Ethnocentralizing the Concept of Ecological Agroalimentary Products for the Romanian Urban Consumer. Sustainability 2019, 11, 6226.

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