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Open AccessArticle

Boundary Conditions of the Curvilinear Relationships between Environmental Corporate Social Responsibility and New Product Performance: Evidence from China

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School of Humanities and Economic Law, Northwestern Polytechnical University, Xi’an 710072, China
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China Merchants Bank, Shenzhen 518040, China
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School of Economics and Finance, Xi’an Jiaotong University, Xi’an 710061, China
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School of Management, Xi’an Jiaotong University, Xi’an 710049, China
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Department of Business Administration, National Chengchi University, Taipei 116, Taiwan
*
Author to whom correspondence should be addressed.
Sustainability 2019, 11(18), 4968; https://doi.org/10.3390/su11184968
Received: 26 August 2019 / Revised: 5 September 2019 / Accepted: 6 September 2019 / Published: 11 September 2019
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
This study examines whether a firm’s environmental corporate social responsibility advances the growth of its new product performance, and investigates the moderating roles of a firm’s heterogeneous local institutional environment and ownership type. Based on a multi-informant survey dataset of 303 Chinese firms, we found that a firm’s environmental corporate social responsibility has a U-shaped relationship with the firm’s new product performance. In addition, compared with non-state-owned enterprises, state-owned enterprises with a higher environmental corporate social responsibility would receive relatively lower new product performance. Firms located in the provinces with a lower local institutional development level and higher environmental corporate social responsibility may experience relatively higher new product performance than firms located in the provinces with a higher local institutional development level. View Full-Text
Keywords: environmental corporate social responsibility; new product performance; institutional development level; ownership; signaling theory; institutional theory environmental corporate social responsibility; new product performance; institutional development level; ownership; signaling theory; institutional theory
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Yang, Z.; Zhang, Y.; Gao, Y.; Gao, S.; Huang, K.-F. Boundary Conditions of the Curvilinear Relationships between Environmental Corporate Social Responsibility and New Product Performance: Evidence from China. Sustainability 2019, 11, 4968.

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