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Open AccessArticle

The Anthropological Analysis of the Key Determinants on the Purchase Decision Taken by the Romanian Consumers Regarding the Ecological Agroalimentary Products

1
National Institute of Research and Development for Biological Sciences, Spl. Independentei, nr 296, District 6, 060031 Bucharest, Romania
2
“Gh. Zane” Institute for Economic and Social Research, Romanian Academy, Iași Branch, Teodor Codrescu Street, no.2, 700481 Iași, Romania
3
The Bucharest University of Economic Studies, Piata Romana no. 6, District 1, 010374 Bucharest, Romania
*
Authors to whom correspondence should be addressed.
Sustainability 2019, 11(18), 4897; https://doi.org/10.3390/su11184897
Received: 7 August 2019 / Revised: 30 August 2019 / Accepted: 3 September 2019 / Published: 7 September 2019
(This article belongs to the Special Issue Consumer Behaviour regarding Organic Food)
Should you attend to the relevant published literature on perceptions belonging consumers of ecological products, it can be easily noticed that, as a rule, the interpretation insists heavily on the analysis of an error: the consumer’s confusion about the ecological product. The official concept of an ecological product does not overlap with the idea of an ecological product at the mental level of the consumer. Most studies, if not all of them, tax this confusion and analyze it as a deviant phenomenon. The starting point for this study was based on this very confusion: If there is so much confusion, it most likely means we are dealing with a symbolic projection at a social level. We found intriguing the idea of trying to understand what exactly are the mechanisms behind the ideological forming of this symbolic projection and their impact upon the decision of purchasing ecological agroalimentary products. The study was based on a nationwide questionnaire conducted in Romania in 2016. The collected data were employed in an anthropological analysis of phenomenological approach to further understand the concept of ecological agroalimentary products as it appears in the mentality of the contemporary Romanian consumer. View Full-Text
Keywords: ecological agroalimentary products; consumer; purchase decision; agroalimentary market; supermarket; Romania ecological agroalimentary products; consumer; purchase decision; agroalimentary market; supermarket; Romania
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MDPI and ACS Style

Butu, A.; Vasiliu, C.D.; Rodino, S.; Brumă, I.-S.; Tanasă, L.; Butu, M. The Anthropological Analysis of the Key Determinants on the Purchase Decision Taken by the Romanian Consumers Regarding the Ecological Agroalimentary Products. Sustainability 2019, 11, 4897. https://doi.org/10.3390/su11184897

AMA Style

Butu A, Vasiliu CD, Rodino S, Brumă I-S, Tanasă L, Butu M. The Anthropological Analysis of the Key Determinants on the Purchase Decision Taken by the Romanian Consumers Regarding the Ecological Agroalimentary Products. Sustainability. 2019; 11(18):4897. https://doi.org/10.3390/su11184897

Chicago/Turabian Style

Butu, Alina; Vasiliu, Codrin D.; Rodino, Steliana; Brumă, Ioan-Sebastian; Tanasă, Lucian; Butu, Marian. 2019. "The Anthropological Analysis of the Key Determinants on the Purchase Decision Taken by the Romanian Consumers Regarding the Ecological Agroalimentary Products" Sustainability 11, no. 18: 4897. https://doi.org/10.3390/su11184897

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