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Journal: Sustainability, 2019
Volume: 11
Number: 4235
Article:
Managing Marketing Decision-Making with Sentiment Analysis: An Evaluation of the Main Product Features Using Text Data Mining
Authors:
by
Erick Kauffmann, Jesús Peral, David Gil, Antonio Ferrández, Ricardo Sellers and Higinio Mora
Link:
https://www.mdpi.com/2071-1050/11/15/4235
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