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Article

Destination Assessment and Certification: Challenges and Opportunities

1
absolutGPS, 04105 Leipzig, Germany
2
Faculty of Business & Law, School of Management, Anglia Ruskin University, Cambridge CB1 1PT, UK
*
Author to whom correspondence should be addressed.
Sustainability 2019, 11(13), 3691; https://doi.org/10.3390/su11133691
Received: 20 May 2019 / Revised: 25 June 2019 / Accepted: 28 June 2019 / Published: 5 July 2019
(This article belongs to the Special Issue Tourism, Governance and Sustainable Development)
This study examines recent developments in destination assessment and certification as a basis for identifying challenges and benefits they engender, from tourist and tourism organizations’ perspectives. It uses online surveys and semi-structured interviews to collect primary data from prospective tourists and key informants on destination assessment and certification. The findings highlight the strengths and weaknesses of schemes currently in use, including various factors that might influence their future development. Specifically, the study finds that destination assessment and certification are affected by four key issues, namely, practicability, reliability, visibility, and (un)availability of incentives. It concludes that the manifestation of these issues and their ensuing complexity affect the way in which tourists and tourism destinations engage with destination assessment and certification. This, therefore, delimits the inherent opportunities and constraints within such schemes. View Full-Text
Keywords: destination certification; destination assessment; ecolabels; tourist attitudes and awareness; sustainable tourism destination certification; destination assessment; ecolabels; tourist attitudes and awareness; sustainable tourism
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MDPI and ACS Style

Grapentin, S.; Ayikoru, M. Destination Assessment and Certification: Challenges and Opportunities. Sustainability 2019, 11, 3691. https://doi.org/10.3390/su11133691

AMA Style

Grapentin S, Ayikoru M. Destination Assessment and Certification: Challenges and Opportunities. Sustainability. 2019; 11(13):3691. https://doi.org/10.3390/su11133691

Chicago/Turabian Style

Grapentin, Stephan, and Maureen Ayikoru. 2019. "Destination Assessment and Certification: Challenges and Opportunities" Sustainability 11, no. 13: 3691. https://doi.org/10.3390/su11133691

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