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Article

A Psychological Approach to ‘Public Perception’ of Land-Use Planning: A Case Study of Jiangsu Province, China

1
College of Public Administration, Nanjing Agricultural University, Nanjing 210095, China
2
School of Architecture, University of Virginia, Charlottesville, VA 22904, USA
3
School of Geographic and Oceanographic Sciences, Nanjing University, Nanjing 210093, China
*
Author to whom correspondence should be addressed.
Sustainability 2018, 10(9), 3056; https://doi.org/10.3390/su10093056
Received: 24 July 2018 / Revised: 21 August 2018 / Accepted: 24 August 2018 / Published: 28 August 2018
Public perception and attitudes towards public affairs in the USA since the 1960s become a societal issue of growing importance in the field of planning. Good land-use planning should deliver a bright future vision in a way that unites and inspires groups to implement it. The introduction of public perception into planning helps to understand the process of how the public develop their awareness, value judgments, behavior and attitudes. In this research, we built the framework of public perception in land-use planning based on the affect, behavior, cognition (ABC) theory of consumer behavior. We gathered empirical data for Jiangsu province in China. We used structural equation modeling, a commonly used statistical analysis method for examining the structural relationship between multiple variables. We found that the public perception towards public affairs contributed to forming a multiple iterative interaction effect, which evolves a process from primary cognition to knowledge extraction, internalized absorption, emotional judgement and finally externalization into a certain attitudes and behaviors. On the cognitive level, our research result showed that public expectation and perceived quality have opposite effects on perceived difference and the public expectation is more influential. If the planning vision provides a clear and convincing picture of the future, and the information of planning is easy to understand, the public’s cognition and emotion can be well integrated. The core element of the emotional level is perceived value. The public is more concerned about a new planning project if it can add the value to the land, protect community environment, and improve the condition of low-income and minority populations. On the behavior level, public continuous behavior intentions could enhance perceived value, subjective norms and perceived availability. The research could further account for the root of public attitudes and behavior. This is crucial to China's land-use policy, and may well provide important lessons for other developing countries. View Full-Text
Keywords: land-use planning; public perception; ABC theory of attitude; structural equation modeling; Jiangsu province land-use planning; public perception; ABC theory of attitude; structural equation modeling; Jiangsu province
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MDPI and ACS Style

Qu, Z.; Lu, Y.; Jiang, Z.; Bassett, E.; Tan, T. A Psychological Approach to ‘Public Perception’ of Land-Use Planning: A Case Study of Jiangsu Province, China. Sustainability 2018, 10, 3056. https://doi.org/10.3390/su10093056

AMA Style

Qu Z, Lu Y, Jiang Z, Bassett E, Tan T. A Psychological Approach to ‘Public Perception’ of Land-Use Planning: A Case Study of Jiangsu Province, China. Sustainability. 2018; 10(9):3056. https://doi.org/10.3390/su10093056

Chicago/Turabian Style

Qu, Zhongqiong, Yiming Lu, Zhiqiu Jiang, Ellen Bassett, and Tao Tan. 2018. "A Psychological Approach to ‘Public Perception’ of Land-Use Planning: A Case Study of Jiangsu Province, China" Sustainability 10, no. 9: 3056. https://doi.org/10.3390/su10093056

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