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Open AccessArticle

The Relationship between Managers’ Network Awareness and the Relational Strategic Orientation of their Firms: Findings from Interviews with Polish Managers

Department of Management, Lodz University of Technology, Piotrkowska 266, 90-924 Łódź, Poland
Sustainability 2018, 10(8), 2691; https://doi.org/10.3390/su10082691
Received: 21 June 2018 / Revised: 26 July 2018 / Accepted: 30 July 2018 / Published: 1 August 2018
(This article belongs to the Special Issue Alliances and Network Organizations for Sustainable Development)
The ability to cooperate with others in interorganisational dyads and networks is a source of competitive advantage for firms today. However, the question arises as to whether managers are aware of this and implement relational orientation as a strategy in their firms to obtain relational rent. The purpose of this paper is to provide an answer to this question. The research was conducted on 53 companies based in Poland using semi-structured interviews with executives. On one hand, the research results allowed recognition of the importance of and reasons for firms forming, developing, and withdrawing from interorganisational relations, and on the other hand, confirmed a relationship between a managers’ network awareness and the strategic relational orientation of their firms. The higher the manager’s network awareness, the more interorganisational relations a company forms with different partners, and the better the manager’s knowledge about their partners’ expectations and needs, which are then included in a company’s strategy. View Full-Text
Keywords: relational view; interorganisational relations; strategic context of collaboration; knowledge and views of managers relational view; interorganisational relations; strategic context of collaboration; knowledge and views of managers
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Zakrzewska-Bielawska, A. The Relationship between Managers’ Network Awareness and the Relational Strategic Orientation of their Firms: Findings from Interviews with Polish Managers. Sustainability 2018, 10, 2691.

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