Next Article in Journal
Carbon Lock-Out: Leading the Fossil Port of Rotterdam into Transition
Previous Article in Journal
Behind the Scenarios: World View, Ideologies, Philosophies. An Analysis of Hidden Determinants and Acceptance Obstacles Illustrated by the ALARM Scenarios
Article

Effects of Waste Management Customer Online Value Co-Creation on Sanitation Attitude and Advocacy: A Customer-Enterprise Dyadic Perspective

1
School of Management and Economics, University of Electronic Science and Technology of China, Chengdu 611731, China
2
Center for West African Studies of University of Electronic Science and Technology of China, Chengdu 611731, China
*
Author to whom correspondence should be addressed.
Sustainability 2018, 10(7), 2557; https://doi.org/10.3390/su10072557
Received: 26 June 2018 / Revised: 10 July 2018 / Accepted: 17 July 2018 / Published: 20 July 2018
(This article belongs to the Section Economic and Business Aspects of Sustainability)
The study aims at establishing the benefits of actively utilizing the intangible resources of solid waste management customers in designing and implementing solid waste collection services, using the social media platforms. While Ghana generates high volumes of solid waste on a daily basis, less than half of it is effectively collected and disposed of. This calls for the adoption of innovative strategies to better connect and serve customers. Adopting a marketing approach to solid waste management has not been given much needed attention in Ghana and Africa, and this research sought to contribute in that direction. There is high usage of mobile telephony services in Ghana which a waste firm can explore to change negative attitude to waste disposal by the populace. Online co-creation is seen as a modern marketing approach leading to behavioral change in consumers. In this regard, the study looked at customer online co-creation in the solid waste collection sector in Ghana. The study adopted the survey strategy using structured questionnaire as the measure instrument, and data analyzed using both the structural equation model (SEM) and hierarchical multiple regression. The key findings are that customer intangible resources (online experience and skills) can be tapped by waste firms to co-create services that would generate positive attitude towards sanitation issues and the willingness to advocate the services and programs of the firm. Similarly, waste firms must invest in well-functioning and information rich digital platforms, and to devise innovative strategies to direct traffic to these platforms for effective customer participation. View Full-Text
Keywords: co-creation; sanitation; solid waste; SEM; digital platform co-creation; sanitation; solid waste; SEM; digital platform
Show Figures

Figure 1

MDPI and ACS Style

Frempong, J.; Chai, J.; Ampaw, E.M. Effects of Waste Management Customer Online Value Co-Creation on Sanitation Attitude and Advocacy: A Customer-Enterprise Dyadic Perspective. Sustainability 2018, 10, 2557. https://doi.org/10.3390/su10072557

AMA Style

Frempong J, Chai J, Ampaw EM. Effects of Waste Management Customer Online Value Co-Creation on Sanitation Attitude and Advocacy: A Customer-Enterprise Dyadic Perspective. Sustainability. 2018; 10(7):2557. https://doi.org/10.3390/su10072557

Chicago/Turabian Style

Frempong, Joseph; Chai, Junwu; Ampaw, Enock M. 2018. "Effects of Waste Management Customer Online Value Co-Creation on Sanitation Attitude and Advocacy: A Customer-Enterprise Dyadic Perspective" Sustainability 10, no. 7: 2557. https://doi.org/10.3390/su10072557

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Search more from Scilit
 
Search
Back to TopTop