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Open AccessArticle

Agri-Food Chain Establishment as a Means to Increase Sustainability in Food Systems: Lessons from Sunflower in Brazil

1
Faculty of Agriculture, South Westphalia University of Applied Sciences, Lübecker Ring 2, 59494 Soest, Germany
2
Faculty of Agricultural Sciences, Hohenheim University, 70599 Stuttgart, Germany
3
Departamento de Zootecnia e Extensão Rural, Faculdade de Agronomia e Zootecnia, Universidade Federal de Mato Grosso, Av. Fernando Corrêa da Costa, 2367. Bairro Boa Esperança, Cuiabá 78060-900, Mato Grosso, Brazil
4
Escola de Agronomia, Universidade Federal de Goiás, Av. Esperança, s/n. Campus Samambaia, Goiânia 74690-900, Goiás, Brazil
*
Author to whom correspondence should be addressed.
Sustainability 2018, 10(7), 2215; https://doi.org/10.3390/su10072215
Received: 11 May 2018 / Revised: 16 June 2018 / Accepted: 26 June 2018 / Published: 28 June 2018
(This article belongs to the Special Issue Sustainable Agribusiness and Food Supply Chain)
The growing international food demand, the call for plant proteins to improve sustainability, the technological possibilities for sunflower protein ingredients, and the prominent role of Brazil in the world agricultural supply constitute the research background of this article. The aim is to analyze the process of establishment of the major sunflower agri-food chain in Brazil, seeking to support the future development of new sunflower chains to meet an expected increasing demand for high-quality sunflower proteins. A case study research design was applied, involving interviews with stakeholders from the input, farming, and processing segments. Moreover, the case analysis was guided by an analytical framework that regards the agri-food chain establishment as an entrepreneurial process. The findings show that the successful process of the sunflower agri-food chain establishment in Mato Grosso (MT) stems from a set of interconnected driving forces composed of entrepreneurial skills, social network, resource availability, and crop suitability. Furthermore, the analysis indicates the potential for the development of new sunflower chains among soybean farmers from other regions in MT, especially if new sunflower protein food ingredients lead to higher sunflowers prices, which would make this crop economically more attractive. Finally, this case study suggests that the collective establishment of agri-food chains is a challenging endeavor, especially if conducted by outside actors. View Full-Text
Keywords: agribusiness; collective action; double cropping; entrepreneurship; Mato Grosso; social networks; value chain agribusiness; collective action; double cropping; entrepreneurship; Mato Grosso; social networks; value chain
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Oliveira de Sousa, L.; Dias Paes Ferreira, M.; Mergenthaler, M. Agri-Food Chain Establishment as a Means to Increase Sustainability in Food Systems: Lessons from Sunflower in Brazil. Sustainability 2018, 10, 2215.

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