Next Article in Journal
Assessing the Climate Change Impacts of Biogenic Carbon in Buildings: A Critical Review of Two Main Dynamic Approaches
Previous Article in Journal
Carbon Footprint Assessment of Four Normal Size Hydropower Stations in China
Article Menu
Issue 6 (June) cover image

Export Article

Open AccessArticle
Sustainability 2018, 10(6), 2019; https://doi.org/10.3390/su10062019

Theory of Reasoned Action as a Framework for Communicating Climate Risk: A Case Study of Schoolchildren in the Mekong Delta in Vietnam

1
National Institute for Science and Technology Policy and Strategy Studies (NISTPASS), 38 Ngo Quyen, Hanoi 100000, Vietnam
2
Campus de Campolide, Universidade of Nova De Lisboa, 1099-085 Lisboa, Portugal
3
International Development Research Centre (IDRC), 150 Kent Street, Ottawa, ON CA1P 0B2, Canada
4
Department of Management and Marketing, Swinburne University of Technology, Hawthorn, VIC 3122, Australia
5
Unit for Social and Environmental Research (USER), School of Public Policy, Chiang Mai University, 239 Huay Kaew Road, Muang District, Chiang Mai 50200, Thailand
6
Winrock International, 98 To Ngoc Van, Hanoi 100000, Vietnam
7
Faculty of Marketing, Thuongmai University, 79 Ho Tung Mau, Hanoi 100000, Vietnam
*
Author to whom correspondence should be addressed.
Received: 21 May 2018 / Revised: 12 June 2018 / Accepted: 12 June 2018 / Published: 14 June 2018
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
Full-Text   |   PDF [382 KB, uploaded 14 June 2018]   |  

Abstract

Communicating climate risks to vulnerable groups motivating them to take adaptive actions remains a significant challenge in many populations, especially to children. The theory of reasoned action (TRA) suggests that attitude and subjective norms are important for persuasive communication. This study assesses how to apply TRA, its constructs and other relevant factors to predict behavior intention and beliefs and to change behavior tendency. The randomized field experiment method was applied to explore the differences between pre- and post-communication treatments (2 × 2 design). Can Tho city, located in the Mekong Delta of Vietnam, was selected as the research context because of its vulnerability to climate change. The results show that, first, TRA was found to be a significant predictor model of children’s climate change behavior intentions. Second, attitude has a significant effect on the children’s intention to act while videos with subjective norm treatment had not. The treatment interaction of both constructs also had a significant effect. Third, TRA theory-based treatments are positively associated with changes in children’ salient beliefs on attitude and normative belief on social norm toward climate change. In addition, past practices, knowledge and gender are further factors that influence children’s behavior intentions. A theory-inspired design of communication strategy allows the prediction and influencing of intentions. This finding has strong implications for both research and development in Vietnam. View Full-Text
Keywords: theory of reasoned action; attitude; subjective norm; intention; schoolchildren; climate change adaptation; past behavior; climate change communication; Vietnam theory of reasoned action; attitude; subjective norm; intention; schoolchildren; climate change adaptation; past behavior; climate change communication; Vietnam
Figures

Figure 1

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
SciFeed

Share & Cite This Article

MDPI and ACS Style

Nguyen, Q.A.; Hens, L.; MacAlister, C.; Johnson, L.; Lebel, B.; Bach Tan, S.; Manh Nguyen, H.; Nguyen, T.N.; Lebel, L. Theory of Reasoned Action as a Framework for Communicating Climate Risk: A Case Study of Schoolchildren in the Mekong Delta in Vietnam. Sustainability 2018, 10, 2019.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Sustainability EISSN 2071-1050 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top