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Digital Labour in the Platform Economy: The Case of Facebook

1
Department of Economics and Management, Università di Pavia, Pavia 27100, Italy
2
Department of Management, Economics and Quantitative Methods, Università di Bergamo, Bergamo 24127, Italy
3
Centre d’Économie de la Sorbonne at CNRS, Unit of Research 8174, Paris 75013, France
4
Axe Économie Politique, Université Paris 1 Panthéon-Sorbonne, Paris 75013, France
*
Author to whom correspondence should be addressed.
Sustainability 2018, 10(6), 1757; https://doi.org/10.3390/su10061757
Received: 4 March 2018 / Revised: 18 May 2018 / Accepted: 23 May 2018 / Published: 27 May 2018
(This article belongs to the Special Issue The Impact of Technological Change on Employment, Skills and Earnings)
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Abstract

The aim of the paper is to analyse the features of the digital labour connected with the so-called platform economy. Many platform-based business models rely on a new composition of capital capable of capturing personal information and transforming it into big data. Starting with the example of the Facebook business model, we explain the valorisation process at the core of platform capitalism, stressing the relevance of digital labour, to clarify the crucial distinction between labour and work. Our analysis differs from Fuchs and Sevignani’s thesis about digital work and digital labour and seems consistent with the idea that Facebook extracts a rent from the information produced by the free labour of its users. View Full-Text
Keywords: organization of digital labour; platform economy; valorisation process organization of digital labour; platform economy; valorisation process
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Fumagalli, A.; Lucarelli, S.; Musolino, E.; Rocchi, G. Digital Labour in the Platform Economy: The Case of Facebook. Sustainability 2018, 10, 1757.

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