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Oleotourism: Local Actors for Local Tourism Development

Department of Economics, Management, Institutions, University of Naples, Campus Monte Sant’Angelo, 80126 Napoli, Italy
Department of Business Administration, Marketing, and Sociology, University of Jaén, Campus Las Lagunillas s/n, 23071 Jaén, Spain
Author to whom correspondence should be addressed.
Sustainability 2018, 10(5), 1492;
Received: 31 March 2018 / Revised: 25 April 2018 / Accepted: 3 May 2018 / Published: 9 May 2018
(This article belongs to the Special Issue Developing Tourism in Rural and Agricultural Regions)
PDF [909 KB, uploaded 9 May 2018]


Olive oil consumption has grown substantially in recent years, due in part to the fact that olive oil is healthy. Much of the global olive oil production comes from the rural areas of Jaén in southern Spain. Surrounding this industry, services such as oleotourism are increasing. This paper aims to identify the key elements supporting the development of oleotourism. After a preliminary exploratory analysis of the existing data, a qualitative analysis was performed with actors directly involved in the industry in Jaén. The results helped us define the level of the stakeholders’ involvement and the sustainability, the opportunities, and the constraints affecting oleotourism in this area. The practical implications of this investigation can be useful for governing agencies, local firms, and the tourism industry in support of oleotourism development. View Full-Text
Keywords: oleotourism; olive oil tourism; rural development; Spain; sustainability; Andalusia; agritourism oleotourism; olive oil tourism; rural development; Spain; sustainability; Andalusia; agritourism

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Tregua, M.; D’Auria, A.; Marano-Marcolini, C. Oleotourism: Local Actors for Local Tourism Development. Sustainability 2018, 10, 1492.

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