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Open AccessArticle

Sustainable Development of Rural Tourism in An Giang Province, Vietnam

by Nguyen Thanh Long 1,† and Thanh-Lam Nguyen 2,*,†
1
Faculty of Business Administration, Industrial University of Ho Chi Minh City, Ho Chi Minh City 700000, Vietnam
2
Office of International Affairs, Lac Hong University, Dong Nai 810000, Vietnam
*
Author to whom correspondence should be addressed.
These authors contributed equally to this work.
Sustainability 2018, 10(4), 953; https://doi.org/10.3390/su10040953
Received: 16 February 2018 / Revised: 10 March 2018 / Accepted: 19 March 2018 / Published: 25 March 2018
(This article belongs to the Special Issue Developing Tourism in Rural and Agricultural Regions)
This study aims at sustainably developing rural tourism in An Giang Province, an agricultural province located in the South of Vietnam, by identifying the determinants of the satisfaction and revisit intention of tourists based on both qualitative and quantitative approaches. From exploratory interviews with experts and comprehensive group discussions, we developed a questionnaire for an official survey of 507 tourists at different tour-sites in An Giang Province. It is found that: (1) there are seven key factors affecting the satisfaction of the tourists, including: spirituality, tourism safety and security, people, food and beverage, natural environment, service prices and tourism infrastructure; and (2) revisit intention of tourists is affected by six factors, including: satisfaction, spirituality, tourism safety and security, people, food and beverage and service prices. Among them, spirituality is a new factor to be thoughtfully considered due to its significant influence on both the tourist satisfaction and revisit intention. From these findings, we proposed some managerial implications for the sustainable development of rural tourism in An Giang Province by enhancing the satisfaction and revisit intention of the tourists after they visit the province. View Full-Text
Keywords: rural tourism; agricultural tourism; tourist satisfaction; revisit intention; An Giang rural tourism; agricultural tourism; tourist satisfaction; revisit intention; An Giang
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Long, N.T.; Nguyen, T.-L. Sustainable Development of Rural Tourism in An Giang Province, Vietnam. Sustainability 2018, 10, 953.

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