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Institutional Pressures and Green Practices in Small Agricultural Businesses in Mexico: The Mediating Effect of Farmers’ Environmental Concern

1
Instituto Politécnico Nacional, CIIDIR-IPN Unidad Oaxaca, Hornos No. 1003, Col. Noche Buena, Santa Cruz Xoxocotlán, Oaxaca C.P. 71230, Mexico
2
South Champagne Business School, 217 avenue Pierre Brossolette, CS 20710-10002 Troyes Cedex, France
3
Université de Technologie de Troyes, ICD (CREIDD), UMR CNRS 6281, 12 Rue Marie Curie, CS 42060-10004 Troyes CEDEX, France
*
Author to whom correspondence should be addressed.
Sustainability 2018, 10(12), 4461; https://doi.org/10.3390/su10124461
Received: 29 October 2018 / Revised: 21 November 2018 / Accepted: 22 November 2018 / Published: 28 November 2018
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
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Abstract

Based on institutional theory, this study develops the understanding of how the institutional environment influences the propensity to adopt green practices. Taking into consideration the limitations of institutional theory, this research explores the mediating role of farmers’ environmental concern in the relationship between institutional pressures and green practices. Environmental concern is a factor that can explain why businesses are heterogeneous in their green practices and stances even though they are embedded in the same institutional environment. Data obtained from 130 small businesses in the agricultural sector in Oaxaca, Mexico, reveal that institutional pressures influence green practices directly. The results also reveal that farmers’ environmental concern partially mediates the relationship between these variables. This study tests the applicability of the theoretical framework of the institutional theory in this context and contributes to this theory by considering the role of the farmer. Specifically, it addresses environmental concern as a means through which businesses respond to institutional pressures, and how farmers implement green practices as a means for legitimacy. Environmental concern motivates environmental behavior in search of environmental conservation, but farmers mainly implement green practices to survive in the market in response to institutional pressures. View Full-Text
Keywords: institutional pressures; environmental concern; green practices; small agricultural business; institutional theory institutional pressures; environmental concern; green practices; small agricultural business; institutional theory
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
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Juárez-Luis, G.; Sánchez-Medina, P.S.; Díaz-Pichardo, R. Institutional Pressures and Green Practices in Small Agricultural Businesses in Mexico: The Mediating Effect of Farmers’ Environmental Concern. Sustainability 2018, 10, 4461.

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