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Emotive – Promoting the Electric Vehicle Experience
1
Fraser Basin Council, 1st Floor 470 Granville Street, Vancouver BC, V6C 1V5, Canada
2
Metro Vancouver, 4330 Kingsway, Burnaby BC, V5H 4G8, Canada
*
Author to whom correspondence should be addressed.
World Electr. Veh. J. 2016, 8(3), 685-690; https://doi.org/10.3390/wevj8030685
Published: 30 September 2016
A significant obstacle for electric vehicle uptake is that consumers lack awareness of EVs and don't yet see them as a viable option. In an effort to raise public awareness of this emerging technology in British Columbia, several partners launched a public outreach campaign called "Emotive - the Electric Vehicle Experience". This campaign plays on the tactile and emotional appeal of EVs and portrays them as fun and exciting. This paper will take you through the development and execution of the campaign strategy, success and challenges to-date, and how outreach efforts are being amplified through community partners and ambassadors across the province.
Keywords:
consumers; education; marketing; EV; communication
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
MDPI and ACS Style
Argue, C.; Hou, E. Emotive – Promoting the Electric Vehicle Experience. World Electr. Veh. J. 2016, 8, 685-690.
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