World Electric Vehicle Journal is published by MDPI from Volume 9 issue 1 (2018).
Articles in this Issue were published by The World Electric Vehicle Association (WEVA)
and its member the European Association for e-Mobility (AVERE), the Electric Drive Transportation Association (EDTA), and
the Electric Vehicle Association of Asia Pacific (EVAAP). They are hosted by MDPI on mdpi.com as a courtesy and upon
agreement with AVERE.
Emotive – Promoting the Electric Vehicle Experience
Fraser Basin Council, 1st Floor 470 Granville Street, Vancouver BC, V6C 1V5, Canada
Metro Vancouver, 4330 Kingsway, Burnaby BC, V5H 4G8, Canada
Author to whom correspondence should be addressed.
Published: 30 September 2016
PDF [3756 KB, uploaded 18 May 2018]
Abstract A significant obstacle for electric vehicle uptake is that consumers lack awareness of EVs and don't yet see them as a viable option. In an effort to raise public awareness of this emerging technology in British Columbia, several partners launched a public outreach campaign called "Emotive - the Electric Vehicle Experience". This campaign plays on the tactile and emotional appeal of EVs and portrays them as fun and exciting. This paper will take you through the development and execution of the campaign strategy, success and challenges to-date, and how outreach efforts are being amplified through community partners and ambassadors across the province.
This is an open access article distributed under the Creative Commons Attribution License
which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
Share & Cite This Article
MDPI and ACS Style
Argue, C.; Hou, E. Emotive – Promoting the Electric Vehicle Experience. World Electr. Veh. J. 2016, 8, 685-690.
Argue C, Hou E. Emotive – Promoting the Electric Vehicle Experience. World Electric Vehicle Journal. 2016; 8(3):685-690.
Argue, Charlotte; Hou, Eve. 2016. "Emotive – Promoting the Electric Vehicle Experience." World Electr. Veh. J. 8, no. 3: 685-690.
Show more citation formats
Show less citations formats
[Return to top]
For more information on the journal statistics, click here
Multiple requests from the same IP address are counted as one view.