Emotive – Promoting the Electric Vehicle Experience

A significant obstacle for electric vehicle uptake is that consumers lack awareness of EVs and don't yet see them as a viable option. In an effort to raise public awareness of this emerging technology in British Columbia, several partners launched a public outreach campaign called "Emotive - the Electric Vehicle Experience". This campaign plays on the tactile and emotional appeal of EVs and portrays them as fun and exciting. This paper will take you through the development and execution of the campaign strategy, success and challenges to-date, and how outreach efforts are being amplified through community partners and ambassadors across the province.