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Energies 2019, 12(8), 1428; https://doi.org/10.3390/en12081428

The Paradox of Energy Consumption Decrease in the Transition Period towards a Digital Society

1
UNESCO Department for Business Administration, Bucharest University of Economic Studies, 010374 Bucharest, Romania
2
Marketing Department, Bucharest University of Economic Studies, 010374 Bucharest, Romania
*
Authors to whom correspondence should be addressed.
Received: 2 March 2019 / Revised: 25 March 2019 / Accepted: 10 April 2019 / Published: 13 April 2019
(This article belongs to the Special Issue Electricity for Energy Transition)
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PDF [248 KB, uploaded 13 April 2019]

Abstract

The digital transformation era is in full motion, steadily making its way into common households, triggering changes in behavior as well as consumption patterns. While some changes can occur only within the context of the household mean income, such as the upgrade of appliances or devices, correlated with a personal preference in adopting such tools and technologies, there is one area that must keep with the pace of change, regardless of the household’s subjective criteria: energy consumption. The objective of this paper is to analyze the impact of digitalization on the household energy consumption, with the intent to understand trends, anticipate future changes as well as impact energy consumption efficiency. The results of the panel regressions based on the quantity of consumed energy and the popularity of several internet activities have revealed an inverse relation. The increased number of consumers doing certain internet activities such as: internet calling, reading online newspapers, activities on social media networks and uploading content online determine a lower energy consumption for that economy. There was no significant evidence for the relation between the energy consumption and internet activities such as: reading e-mails, searching for, doing internet banking and online purchases. View Full-Text
Keywords: energy consumption; energy transition; online activities; consumption pattern energy consumption; energy transition; online activities; consumption pattern
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
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Pelau, C.; Acatrinei, C. The Paradox of Energy Consumption Decrease in the Transition Period towards a Digital Society. Energies 2019, 12, 1428.

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