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Journal: J. Eye Mov. Res., 2025
Volume: 18
Number: 74

Article: Where Vision Meets Memory: An Eye-Tracking Study of In-App Ads in Mobile Sports Games with Mixed Visual-Quantitative Analytics
Authors: by Ümit Can Büyükakgül, Arif Yüce and Hakan Katırcı
Link: https://www.mdpi.com/1995-8692/18/6/74

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