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Open AccessArticle

Selfie-Viewing and Facial Dissatisfaction among Emerging Adults: A Moderated Mediation Model of Appearance Comparisons and Self-Objectification

1
School of Journalism and Communication, Tsinghua University, Beijing 100084, China
2
Centre for Emotional Health, Department of Psychology, Macquarie University, Sydney, NSW 2109, Australia
3
Department of Psychology, Renmin University of China, Beijing 100872, China
4
Department of Earth System Science, Tsinghua University, Beijing 100084, China
*
Author to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2020, 17(2), 672; https://doi.org/10.3390/ijerph17020672
Received: 3 December 2019 / Revised: 11 January 2020 / Accepted: 16 January 2020 / Published: 20 January 2020
(This article belongs to the Special Issue Psychosocial Impacts of New Technologies and the Internet)
With the visual turn in online communication, selfies have become common on social media. Although selfies as a way of self-representation provide people with more chances to express themselves, the adverse effects selfies could bring to users’ body image need to be treated seriously. This study tested whether selfie-viewing behaviour on social media was related to facial dissatisfaction and whether appearance comparisons played a mediating role. Moreover, the self-objectification was examined as a moderator between selfie-viewing behaviour and facial dissatisfaction via appearance comparisons. Results showed that more selfie-viewing was associated with higher facial dissatisfaction, and this relationship was mediated by appearance comparisons. The study also found that self-objectification moderated the indirect relation between selfie-viewing and facial dissatisfaction via appearance comparisons. Gender differences were also found to affect the mediation model. Our research provides new insights into the interactions between social media use and perception of body image. View Full-Text
Keywords: social media; selfies; appearance comparisons; self-objectification; facial dissatisfaction social media; selfies; appearance comparisons; self-objectification; facial dissatisfaction
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Yang, J.; Fardouly, J.; Wang, Y.; Shi, W. Selfie-Viewing and Facial Dissatisfaction among Emerging Adults: A Moderated Mediation Model of Appearance Comparisons and Self-Objectification. Int. J. Environ. Res. Public Health 2020, 17, 672.

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