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Article

The Impact of COVID-19 on Tourist Satisfaction with B&B in Zhejiang, China: An Importance–Performance Analysis

by
Yan Hong
1,†,
Gangwei Cai
2,3,*,†,
Zhoujin Mo
2,4,*,
Weijun Gao
5,
Lei Xu
2,
Yuanxing Jiang
6 and
Jinming Jiang
5
1
School of Civil Engineering and Architecture, Zhejiang Sci–Tech University, Hangzhou 310018, China
2
College of Civil Engineering and Architecture, Zhejiang University, Hangzhou 310058, China
3
Zhejiang Province-Subordinate Architectural Design Institute, Hangzhou 310058, China
4
The Architectural Design & Research Institute of Zhejiang University Co, Ltd., Hangzhou 310014, China
5
Faculty of Environmental Engineering, University of Kitakyushu, Fukuoka 8080135, Japan
6
Zhejiang Tongji Vocational College of Science and Technology, Hangzhou 311231, China
*
Authors to whom correspondence should be addressed.
†
These authors contributed equally to this work.
Int. J. Environ. Res. Public Health 2020, 17(10), 3747; https://doi.org/10.3390/ijerph17103747
Submission received: 13 May 2020 / Revised: 20 May 2020 / Accepted: 22 May 2020 / Published: 25 May 2020
(This article belongs to the Special Issue Tourism and Health)
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Abstract

After the outbreak of COVID-19 (especially in the stage of tourism recovery), the bed and breakfast (B&B) tourism industry faced big challenges in improving its health strategies. B&Bs are very important for the tourism industry in China and many other countries. However, few studies have studied the impact of B&Bs, under COVID-19, on tourism in China. Our paper is among one of the first studies to investigate the impact of COVID-19 on tourist satisfaction with B&Bs in China. The work/travel restrictions started from 20 January 2020, and work/after travel resumed from 20 February 2020 in Zhejiang, China. Data were collected from 588 tourists (who experienced B&Bs in Zhejiang, China) from a WeChat online survey, from 1 March to 15 March 2020. The current study attempted to fill the gap by studying the changing tourist satisfaction levels with B&Bs before/after COVID-19. Moreover, some suggestions are given to the B&B industry for tourism resumption after COVID-19 by an importance–performance analysis (IPA).
Keywords: tourist satisfaction; importance–performance analysis (IPA); COVID-19; bed and breakfast (B& B); tourism resumption tourist satisfaction; importance–performance analysis (IPA); COVID-19; bed and breakfast (B& B); tourism resumption

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MDPI and ACS Style

Hong, Y.; Cai, G.; Mo, Z.; Gao, W.; Xu, L.; Jiang, Y.; Jiang, J. The Impact of COVID-19 on Tourist Satisfaction with B&B in Zhejiang, China: An Importance–Performance Analysis. Int. J. Environ. Res. Public Health 2020, 17, 3747. https://doi.org/10.3390/ijerph17103747

AMA Style

Hong Y, Cai G, Mo Z, Gao W, Xu L, Jiang Y, Jiang J. The Impact of COVID-19 on Tourist Satisfaction with B&B in Zhejiang, China: An Importance–Performance Analysis. International Journal of Environmental Research and Public Health. 2020; 17(10):3747. https://doi.org/10.3390/ijerph17103747

Chicago/Turabian Style

Hong, Yan, Gangwei Cai, Zhoujin Mo, Weijun Gao, Lei Xu, Yuanxing Jiang, and Jinming Jiang. 2020. "The Impact of COVID-19 on Tourist Satisfaction with B&B in Zhejiang, China: An Importance–Performance Analysis" International Journal of Environmental Research and Public Health 17, no. 10: 3747. https://doi.org/10.3390/ijerph17103747

APA Style

Hong, Y., Cai, G., Mo, Z., Gao, W., Xu, L., Jiang, Y., & Jiang, J. (2020). The Impact of COVID-19 on Tourist Satisfaction with B&B in Zhejiang, China: An Importance–Performance Analysis. International Journal of Environmental Research and Public Health, 17(10), 3747. https://doi.org/10.3390/ijerph17103747

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