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Open AccessArticle

The Effect of Smog-Related Factors on Korean Domestic Tourists’ Decision-Making Process

1
College of Tourism and Fashion, Pai Chai University, Daejeon 35345, Korea
2
Department of Convention and Hotel Management, Hannam University, Daejeon 34430, Korea
3
School of Business, Hanyang University, Seoul 133-791, Korea
*
Author to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2020, 17(10), 3706; https://doi.org/10.3390/ijerph17103706
Received: 29 April 2020 / Revised: 19 May 2020 / Accepted: 21 May 2020 / Published: 25 May 2020
(This article belongs to the Special Issue Tourism and Health)
The present study aims to explore Korean domestic tourists’ decision-making processes by utilizing an extended model of goal-directed behavior (EMGB) as a theoretical framework. Integrating government policy (PLY) and protection motivation for smog (PMS) with the original model of goal-directed behavior (MGB) makes it easier to better understand the formation process of tourists’ behavioral intentions for domestic travel. Structural equation modeling (SEM) is employed to identify the structural relationships among the latent variables. The results of the EMGB indicated that desire had the strongest effect on the behavioral intention of tourists to travel domestically; positive anticipated emotion is the main source of desire, followed by negative anticipated emotion. Government PLY on smog has a significant, positive and indirect effect on behavioral intentions of domestic or potential tourists through the protection motive theory. We found that desires are verified as a determinant of the behavioral intention’s formation, more significant than that of perceived behavioral control, frequency of past behavior and protection motivation. In addition, this study offers theoretical and practical suggestions. View Full-Text
Keywords: threat; protection motivation for smog; policy; extended model of goal-directed behavior; structural equation modeling; tourists’ behavior threat; protection motivation for smog; policy; extended model of goal-directed behavior; structural equation modeling; tourists’ behavior
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MDPI and ACS Style

Wang, J.; Kim, J.; Moon, J.; Song, H. The Effect of Smog-Related Factors on Korean Domestic Tourists’ Decision-Making Process. Int. J. Environ. Res. Public Health 2020, 17, 3706.

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