Next Article in Journal
The Association of the Exposure to Work-Related Traumatic Events and Work Limitations among Firefighters: A Cross-Sectional Study
Next Article in Special Issue
Nonlinear and Spatial Effects of Tourism on Carbon Emissions in China: A Spatial Econometric Approach
Previous Article in Journal
Sociodemographic, Lifestyle, Environmental and Pregnancy-Related Determinants of Dietary Patterns during Pregnancy
Open AccessArticle

Establishment and Application of an Evaluation Model for Orchid Island Sustainable Tourism Development

by Han-Shen Chen 1,2
1
Department of Health Diet and Industry Management, Chung Shan Medical University, No. 110, Sec. 1, Jianguo N. Rd., Taichung City 40201, Taiwan
2
Department of Medical Management, Chung Shan Medical University Hospital, No. 110, Sec. 1, Jianguo N. Rd., Taichung City 40201, Taiwan
Int. J. Environ. Res. Public Health 2019, 16(5), 755; https://doi.org/10.3390/ijerph16050755
Received: 25 January 2019 / Revised: 28 February 2019 / Accepted: 1 March 2019 / Published: 2 March 2019
Global warming and climate change increase the likelihood of weather-related natural disasters that threaten ecosystems and consequently affect the tourism industry which thrives on the natural attributes of island regions. Orchid Island, the study area, is home to the Yami (Tao) tribe—the only indigenous people of Taiwan with a marine culture. The island possesses rich geological and topographical features (such as coral reefs) and distinctive biological and ecological resources (such as the green sea turtle, flying fish, and Orchid Island scops owl), and organizes traditional festivals and activities (such as the flying fish festival) as well as tribal tourism activities. These factors contribute to its immense potential to become the new tourism hotspot. To study the factors enhancing tourist experiences, a random utility model was constructed using a choice experiment method (CEM) for the tourist resort on Orchid Island. The study results demonstrated that: (1) Limiting tourists to 600/day; employing professional tour guides; providing better recreational facilities; introducing additional experience-enhancing activities; and lowering contributions towards the professional ecosystem conservation trust fund will improve the overall effectiveness of attracting tourists to Orchid Island. The evaluation results from both conditional logit and random parameter logit models were similar; (2) the analysis results from the latent class model demonstrated that island tourism has significant market segmentation. The socioeconomic backgrounds of tourists, their experiences, and their preferences exhibit heterogeneity, with significant differences in willingness to pay for island tourism. View Full-Text
Keywords: sustainable tourism; island destination; environmental impact; recreation economics sustainable tourism; island destination; environmental impact; recreation economics
Show Figures

Figure 1

MDPI and ACS Style

Chen, H.-S. Establishment and Application of an Evaluation Model for Orchid Island Sustainable Tourism Development. Int. J. Environ. Res. Public Health 2019, 16, 755.

Show more citation formats Show less citations formats
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop