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Journal: J. Theor. Appl. Electron. Commer. Res., 2026
Volume: 21
Number: 57

Article: From Avatars to Algorithms: Virtual Streamers and AI-Enabled Consumer Behavior in Live Streaming Commerce—A Systematic Review
Authors: by Lingyu Wang, Jasmine A. L. Yeap, Jiaqi Liu and Zongwei Li
Link: https://www.mdpi.com/0718-1876/21/2/57

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