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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 184
Article:
The Role of Artificial Intelligence in Customer Engagement and Social Media Marketing—Implications from a Systematic Review for the Tourism and Hospitality Sectors
Authors:
by
Katarzyna Żyminkowska and Edyta Zachurzok-Srebrny
Link:
https://www.mdpi.com/0718-1876/20/3/184
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