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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 172
Article:
“They Post, I Scroll, I Envy, I Buy”—How Social Media Influencers Shape Materialistic Values and Consumer Behavior Among Young Adults in Malaysia
Authors:
by
Kaukab Abid Azhar, Che Aniza Che Wel and Siti Ngayesah Ab Hamid
Link:
https://www.mdpi.com/0718-1876/20/3/172
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