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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 149

Article: Exploring the Effect of Live Streaming Atmospheric Cues on Consumer Impulse Buying: A Flow Experience Perspective
Authors: by Meiling Xin, Ling Jian, Wei Liu and Yingxu Bao
Link: https://www.mdpi.com/0718-1876/20/2/149

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