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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 113

Article: How Gamification Features Drive Brand Loyalty: The Mediating Roles of Consumer Experience and Brand Engagement
Authors: by Ningqin Li and Vesarach Aumeboonsuke
Link: https://www.mdpi.com/0718-1876/20/2/113

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