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Journal: J. Theor. Appl. Electron. Commer. Res., 2024
Volume: 19
Number: 6
Article:
Effects of Prior Negative Experience and Personality Traits on WeChat and TikTok Ad Avoidance among Chinese Gen Y and Gen Z
Authors:
by
Ningyan Cao, Normalisa Md Isa and Selvan Perumal
Link:
https://www.mdpi.com/0718-1876/19/1/6
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