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Journal: J. Theor. Appl. Electron. Commer. Res., 2024
Volume: 19
Number: 6

Article: Effects of Prior Negative Experience and Personality Traits on WeChat and TikTok Ad Avoidance among Chinese Gen Y and Gen Z
Authors: by Ningyan Cao, Normalisa Md Isa and Selvan Perumal
Link: https://www.mdpi.com/0718-1876/19/1/6

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