Search Results (73)

As environmental sustainability becomes a strategic priority for the hospitality sector, firms are increasingly adopting internal green marketing (IGM) practices to drive innovation. This study investigates how IGM influences innovative performance (IP) among hotel employees, focusing on the mediating roles of pro-environmental behavior (PEB) and internal green values (IGV). Drawing on data from 400 hotel employees in Egypt and analyzed using partial least squares structural equation modeling (PLS-SEM), the results reveal that while IGM significantly enhances PEB and IGV, it does not directly improve innovative performance. Instead, IGV and PEB fully mediate the relationship between IGM and IP, highlighting that innovation emerges primarily through value-driven behavior and organizational culture. These findings contribute to the sustainability and innovation literature by proposing a validated model that explains how internal marketing mechanisms foster eco-innovation. The study offers practical implications for hotel managers aiming to cultivate a sustainability-oriented culture and embed green values into daily operations to support long-term innovation. Full article

In an era marked by rapid technological advancements, the relationships among organizational digitalization, innovation, and sustainability are receiving growing academic and managerial attention. This paper employs bibliometric analysis to examine the scientific literature on these interconnected terms, based on 775 relevant publications retrieved from the Web of Science database and analyzed using MS Excel, Bibliometrix, and VOSviewer software packages. The findings reveal a rapid increase in research on digital transformation and sustainability since 2017, with key themes including Industry 4.0, artificial intelligence, blockchain, and circular economy. However, the analysis also highlights notable conceptual fragmentation, emphasizing the need for a more integrated theoretical framework, especially in fields such as performance measurement and corporate social responsibility. From a practical standpoint, the study identifies research gaps—including CSR alignment, SME digitalization, and evaluation metrics—where organizations and policymakers continue to face challenges. These findings can support targeted capacity building, policy development, and strategic research funding aligned with sustainability-oriented innovation. By synthesizing key patterns from the literature, this study contributes to a deeper understanding of how digital transformation drives sustainable innovation, while suggesting several directions for further investigation in both academia and practice. Full article

Green supply chain integration (GSCI) has emerged as a significant technique for improving sustainable performance by promoting collaboration with supply chain partners and breaking down organizational barriers to utilize complementary resources. This study investigates the relationships among GSCI, supply chain agility (SCA), digital orientation (DO), and sustainable performance, grounded in the Natural Resource-Based View (NRBV) and Contingency Theory (CT), based on survey data from 288 Chinese pharmaceutical manufacturing enterprises. Using mediation, moderation, and moderated mediation analyses, the findings indicate that SCA serves as a mediator between GSCI and sustainable performance. Significantly, DO strengthens both the direct effect of SCA on sustainable performance and the overall mediating pathway; nevertheless, it does not substantially boost the association between GSCI and SCA. This study’s innovation lies in elucidating the significance of GSCI as a resource for sustainable performance within the pharmaceutical enterprises, while further delineating the pathways and contingent elements for achieving sustainable performance in a digital context. This study offers valuable implications for both academic research and managerial practice. Full article

This study examines the perceived relationships between circular economy practices, procurement strategies, and organizational competitiveness using a theory-driven model and survey data from future business professionals. Drawing on multiple theoretical perspectives, the research explores how circular economy practices and procurement strategies influence organizational competitiveness and investigates the mediating and moderating roles of organizational culture, stakeholder pressure, resource availability, innovation, and industry characteristics. The findings suggest that circular economy practices not only contribute to environmental goals, but also hold strategic value for competitive advantage. Procurement strategies are found to be more than operational tools; they act as strategic levers that shape sustainable performance. Based on cross-sectional survey data with a sample of 568 respondents, the study sheds light on patterns that highlight the importance of organizational culture, innovation, and resource access in reinforcing the link between sustainability and competitiveness. Although the data reflects perceptions rather than organizational behavior, the study offers conceptual foundations and future-oriented insights into how the systemic interactions between sustainable practices, procurement, and competitiveness are likely to be interpreted and enacted. Therefore, the insights inform both academic research and managerial practice by emphasizing the strategic value of integrating circular economy principles and procurement strategies within a broader sustainability-oriented framework. Full article

The high-quality and sustainable development of the digital economy cannot be achieved without the support of the policy system. The purpose of this article is to scientifically analyze the laws and characteristics of the policy system that supports the sustainability of the digital economy. Specifically, based on public policy theory, this article constructs an analytical framework of “policy objectives—policy tools—organizational management” and incorporates the “central-local” relationship with Chinese characteristics into the framework. Meanwhile, text analysis was used to quantitatively analyze 971 digital economy policies issued by the central and local governments in China from 2000 to 2022. Research shows that the central government of China has taken the lead in introducing digital economy policies, and local governments are able to respond quickly. The central government’s digital economy policy goals fluctuate and change, while local governments pay more stable attention to the digital product service industry. Both central and local governments widely use supply oriented policy tools and environmental-oriented policy tools, while demand-oriented policy tools are not widely applied. The vertical relationship between central and local data management agencies is still unclear, and the degree of cross departmental and cross regional cooperation is not high. Meanwhile, empirical analysis based on the two-way fixed effects model shows that technological innovation, R&D funding, and industrial structure have a significant impact on changes in digital economy policies. This article summarizes the characteristics of the evolution of digital economy policies in the Chinese context, providing policy design references for promoting the sustainability of the digital economy and methodological insights for policy research in other fields. Full article

This research examines how sustainability driven innovation and performance factors influence Nepali tourism-oriented small and medium enterprises (SMEs) operating with limited resources. It investigates the relationships between entrepreneurial leadership (EL), network orientation (NO), and entrepreneurial orientation (EO) by integrating the Resource-Based View (RBV) and Strategic Fit Theory. The study positions strategic flexibility (SF) as a moderator between EL and NO in shaping startup performance (SP), with technological innovation capabilities (TIC) acting as a mediator. EO plays a critical role in startup success, helping businesses overcome resource constraints and adopt sustainable practices such as green technologies and energy-saving methods. Through TIC, SMEs convert strategic orientations into competitive advantages, enabling them to address environmental and social sustainability challenges. In Nepal’s fragmented tourism sector, NO and EL do not directly affect organizational performance. However, the findings confirm that SF’s adaptive capability bridges EL and SP, underscoring adaptability as a key driver of sustainable growth. The research provides valuable insights into tourism and entrepreneurship in resource-scarce settings, highlighting adaptive strategies and technological advancement as critical for resilience and long-term sustainability. To explain how tourism SMEs in resource-constrained contexts, such as Nepal, achieve sustainable growth, the study integrates the Resource-Based View (RBV) and Strategic Fit Theory. The findings indicate that strategic flexibility (SF) and technological innovation capabilities (TIC) play significant mediating and moderating roles in linking entrepreneurial strategies to performance within fragile ecosystems. While previous research has primarily focused on advanced economies, this study demonstrates how SF and TIC mediate entrepreneurial strategies in fragile environments, offering practical implications for sustainable development in emerging markets. Full article

The textile manufacturing industry is energy- and water-intensive, and has a great impact on the environment. Sustainability-oriented innovation can support the transition of the textile sector towards a circular economy. This review investigates how the textile manufacturing chain can benefit from sustainability-driven innovation strategies to achieve the main circular economy goals. The review was conducted using the Scopus and Web of Science scientific databases, and it addresses material, process, and organizational innovations and covers the 2015–2024 time window. Five main areas of innovation emerged from the retrieved papers, including digitalization, the need for innovative product and process design and sustainable raw materials, the use of textile waste as new raw material outside the textile value chain, waste recovery within the value chain and environmental remediation, and organizational innovation. The innovative solutions analyzed improve the sustainability of the textile manufacturing industry and enable the achievement of circular economy goals. Finally, we discuss some concerns about the introduction of the suggested innovations, including the need to apply design principles for recyclability and durability while studying the feasibility of adopting novel materials. Full article

This paper explores and compares two participatory management approaches—the Company Democracy Model and Holacracy—for their application within the Indian Ministry of Education. It emphasizes the need for innovative organizational techniques in the management of the public sector, particularly in light of the dynamic demands posed by the New Education Policy (NEP) 2020. The study evaluates how these approaches enhance employee engagement and improve the quality of deliverables. Lewin’s Field Force Analysis is utilized to examine the organization’s strategy. The study employs Kotter’s Change Model to assess the applicability of Holacracy—a decentralized, project-oriented system, characterized by its dynamic and self-organizing structures. This model is analyzed for its potential to meet the Ministry’s shifting priorities and to foster adaptability through autonomous teams. Conversely, the Company Democracy Model, which emphasizes employee-centric growth and decision-making within a tiered, spiral framework, is evaluated using the ADKAR Change Model. This model’s compatibility with the Ministry’s hierarchical structure and its potential to enhance participatory governance are key areas of focus. The study contributes novel insights by integrating change management theories with a refined presentation of the CDM pyramid and by introducing specific performance metrics for both models. By combining theoretical frameworks with practical applications, this paper offers a sustainable governance model suited to dynamic organizational environments. Full article

This study examines the relationship among work engagement, psychological empowerment, and perceived organizational support in fostering innovative work behavior (IWB) within sustainability-oriented organizations. Using latent class analysis (LCA), employees were classified into distinct profiles based on their levels of engagement, empowerment, and perceived support. The findings indicate that employees with higher engagement and organizational support exhibit significantly greater innovative work behavior, while those with lower psychological and organizational resources face challenges in contributing to innovation. This study also reveals that sustainability practices enhance the positive impact of these resources on innovation, improving both employee well-being and organizational performance. Grounded in Structural–Interactionist Innovation Theory, Self-Efficacy Theory, and Social Exchange Theory, this research provides practical insights for organizations to develop targeted strategies, such as tailored training programs and leadership support, to promote innovation and sustainability. Full article

The growing urgency of climate change underscores the need for enhanced green management practices across organizations, particularly for small and medium enterprises (SMEs), the backbone of economic development. Green inclusive leadership (GIL) is defined as a leadership approach that emphasizes inclusivity, openness, and support for employees’ green ideas and contributions, fostering alignment with organizational environmental objectives. This study examines the influence of GIL on green knowledge sharing (GKS), green organizational identity (GOI), and green innovation (GI) within diverse Chinese industries, including manufacturing, services, media, and IT. Using data from 625 valid survey responses collected from 700 predominantly young, educated employees, this research demonstrates that GIL has a direct positive impact on GKS, GOI, and GI. The findings further reveal that GKS and GOI significantly contribute to GI, highlighting their roles as critical drivers of green innovation. Additionally, GKS and GOI partially mediate the relationship between GIL and GI, providing insights into how GIL promotes sustainable practices and innovation. This study underscores the importance of leadership and collaborative organizational practices in fostering a green-oriented organizational climate, supporting adopting green business models essential for competitive and resilient enterprises in a sustainable economy. Full article

This study investigates the impact of innovation networks on knowledge diffusion, aligning with the Knowledge Spillover Theory of Entrepreneurship (KSTE). It explores how these networks promote sustainability-oriented innovation and enhance corporate performance across industries, focusing on the Ghanaian context. A theoretical framework was developed using a two-dimensional fixed effects model and instrumental variable estimations. The analysis utilized longitudinal data from the World Intellectual Property Organization (WIPO) via the PENTSCOPE database from 2000 to 2023. The study reveals that robust innovation networks significantly enhance knowledge diffusion. Absorptive capacity plays a crucial mediating role, enabling firms to assimilate and apply external knowledge effectively. Additionally, organizational culture is a critical moderator, with adaptive and collaborative cultures fostering more efficient knowledge integration. The results highlight the pivotal role of innovation networks in transforming technological advancements into measurable performance outcomes, driving sustainable innovation and competitive advantage. This research extends the KSTE framework by integrating the network theory to examine how firms exploit external knowledge. It provides empirical evidence from the Ghanaian context, offering novel insights into how innovation networks can foster knowledge diffusion and sustainable development. This study’s findings contribute to theoretical discourse and practical applications, emphasizing the importance of strategic engagement in innovation networks and adaptive organizational cultures for long-term success. This research provides insights applicable to other emerging economies, highlighting how robust innovation networks can drive knowledge diffusion and sustainable development beyond the Ghanaian context. Full article

This study aims to examine the impact of marketing artificial intelligence (AI) and the specific channels it uses to influence the performance of Jordanian SMEs. In contrast to prior research that focused solely on the direct effects of marketing AI on organizational performance, our study introduces innovative pathways involving customer engagement, customer satisfaction, and data-driven decision-making. These channels serve as indirect mechanisms through which the impact of marketing AI extends to influence the Sustainable Financial Performance of SMEs. Using a framework for structural equation modeling, we looked at the answers of 250 small and medium-sized enterprises (SMEs) chosen through cluster sampling from industrially active areas in Jordan. Our findings reveal that the adoption of AI technologies leads to a notable 42.5% enhancement in Sustainable Financial Performance among SMEs, driven by a 50% increase in customer engagement and a 76% improvement through data-driven decision-making processes. While our study did not establish a direct correlation between marketing AI and long-term financial performance, it demonstrated the connection between technology adoption, customer-focused strategies, and data-driven practices. The findings offer actionable insights and recommendations for Jordanian SMEs leveraging marketing AI to achieve competitive advantage and sustainable growth. The study offers significant contributions to how marketing AI improves the Sustainable Financial Performance of Jordanian SMEs by identifying crucial indirect pathways. Unlike previous studies, it focuses on the roles of customer engagement, satisfaction, and data-driven decision-making as mediators rather than emphasizing direct impacts. The findings highlight the importance of integrating technology with customer-centric and data-oriented strategies to drive sustainable growth and competitiveness in SMEs. Full article

Servitization has profound implications for the sustainable development of manufacturing, the economy, and the environment. Drawing upon the literature on servitization, resource-based theory, and social capital theory, this study examines the influence of diverse forms of slack resources in manufacturing firms on their transition to a service-oriented business model, as well as the threshold effects of two types of social capital in this process. By conducting an empirical study, using the sample of 538 listed companies in the Chinese manufacturing sector, we confirm that both absorbed and unabsorbed slack resources have a positive effect on servitization, with the former playing a more significant role. Moreover, as political social capital increases and exceeds a specific threshold, the positive influence of both forms of slack resources on servitization is enhanced. Conversely, the positive effect of absorbed slack resources is negated when business social capital exceeds a certain threshold. In addition, the heterogeneity analysis shows that both types of slack resources significantly promote servitization in non-high-tech firms, while their effects are insignificant in high-tech firms; both types of slack resources effectively promote servitization when the industry is highly competitive, and vice versa; for the eastern region, both types of slack resources significantly promote servitization, while their effects are insignificant in the central region, and the negative effects of unabsorbed slack resources are significant in the western region. This study innovatively integrates the dual factors of intra-organizational slack resources and extra-organizational social capital, offering deeper insights and more concrete practical guidance for enterprises in formulating their servitization strategies. Full article

This study investigates the intricate relationship between CSR, green innovation, and environmental performance within the context of China’s manufacturing industries. Given the pressing environmental challenges faced by this sector, understanding how CSR practices correlate with sustainable innovations is critical for stakeholders aiming to enhance environmental outcomes. This was a survey-based study using a questionnaire and the five-point Likert scale; items were adopted from previous studies. Sampling was drawn through random sampling. Utilizing a sample of 327 respondents, this research employs SPSS and Structural Equation Modeling with Partial Least Squares (SEM-PLS) as analytical tools. The findings reveal a robust positive correlation between CSR practices and green innovation, as evidenced by a path coefficient of 0.704. These data support the stakeholder theory, which posits that organizations attentive to stakeholder expectations are more inclined to adopt sustainable practices. Furthermore, this study underscores the mediating role of green innovation in the relationship between CSR and environmental performance, highlighting its importance in aligning organizational strategies with sustainability-oriented stakeholder interests. This conclusion aligns with the existing literature emphasizing CSR’s significance in improving environmental performance through innovative approaches. However, an unexpected finding emerged: there exists a weak negative relationship between green innovation and organizational agility (−0.080). This suggests that, while firms strive for sustainable innovations, they may inadvertently compromise their flexibility in responding to evolving market demands. By addressing these dynamics, this research contributes valuable insights into how CSR can effectively spur green innovation and promote sustainable practices within China’s manufacturing sector. This study fills a gap in the existing literature by elucidating the mechanisms that connect CSR with enhanced environmental performance while also recognizing the potential trade-offs associated with innovation strategies. Also, the exploration of agility, which is least investigated, can also open various doors towards sustainability and the adaptation of new changes. Future research is encouraged to further explore these relationships across different industries and delve deeper into the mechanisms linking CSR to improved environmental outcomes, ultimately guiding organizations in balancing sustainability efforts with market responsiveness. Full article

Intelligent connected vehicles (ICVs) are increasingly emerging as a pivotal driving force for promoting sustainable development in global transportation due to their outstanding performance in mitigating carbon emissions, alleviating traffic congestion, and enhancing travel efficiency. Enhancing the digital innovation capability of ICV enterprises is an imperative path to explore high-quality industry development and effectively respond to the latest technological revolution and industrial transformation. Based on the panel data from 20 listed companies in the ICV industry in China from 2019 to 2022, this study utilizes a fixed-base index and fuzzy set qualitative comparative analysis (fsQCA) method within the framework of technology–organization–environment (TOE) theory to investigate the influencing factors, driving paths, and temporal trends of digital innovation in ICV enterprises in China. The results show the following: (1) No single factor can constitute a sufficient condition for achieving a high level of digital innovation. (2) The level of digital innovation of ICV enterprises in China showed a fluctuating growth trend during 2019–2022. Digital infrastructure and market competition are the two critical factors for digital innovation, while technology and organizational conditions have become bottlenecks. (3) There are five driving paths of digital innovation in ICV enterprises in China, including the Entrepreneurial Navigation + Technology Accumulation Driving Path, R&D Advantage + Environment Driving Path, Application Oriented + Environment Driving Path, Knowledge Absorption Driving Path, and Total Factor Driving Path. (4) From 2019 to 2022, the digital innovation of ICV enterprises in China underwent two stages of evolution, namely “Knowledge Absorption + Government Promotion” to “Technology Embedded + Market Driven”. (5) A substitutive relationship exists between digital resource acquisition capabilities and digital infrastructure, which promotes digital innovation through different paths leading to the same goal. The findings of this study have important theoretical and practical implications for ICV enterprises in making scientific and reasonable digital innovation decisions, thereby fostering the sustainable development of the automotive industry. Full article