Search Results (67)

The growing concern over environmental sustainability has intensified the focus on consumers’ perceptions of eco-friendly food packaging, especially among younger generations. This study aims to investigate the attitudes, preferences, and barriers faced by Greek university students regarding sustainable food packaging, a demographic considered pivotal for driving future consumption trends. An online questionnaire assessing perceptions, preferences, and behaviours related to sustainable packaging was administered to students, with responses measured on a five-point Likert scale. Three hundred and sixty-four students took part in this survey, with the majority (60%) of them being female. Principal component analysis was employed to identify underlying factors influencing perceptions, and k-means cluster analysis revealed two consumer segments: “Innovatives”, including one hundred and ninety-eight participants (54%), who demonstrate strong environmental awareness and willingness to adopt sustainable behaviours, and “Sceptics”, including one hundred sixty-six participants (46%), who show moderate engagement and remain cautious in their choices. Convenience, affordability, and clear product communication emerged as significant factors shaping student preferences. The findings suggest that targeted educational campaigns and transparent information are essential to converting positive attitudes into consistent purchasing behaviours. This research provides valuable insights for policymakers and marketers looking to design effective sustainability strategies tailored to the student population. Full article

In the context of eco-friendly e-commerce, understanding the psychological and experiential mechanisms that drive consumers’ online purchasing behavior is essential for promoting sustainable platform development. This study aims to fill a critical gap in the literature by examining how social interaction, entertainment, and sales promotion influence consumers’ purchase intentions through the mediating roles of perceived value and immersive flow experience. Grounded in the Stimulus–Organism–Response (S-O-R) theoretical framework, we developed a structural model and conducted an empirical analysis using survey data collected from 438 online shoppers. Data analysis was conducted using SPSS and AMOS through SEM. The results show that social interaction and sales promotion significantly enhance both perceived value and flow experience, which in turn positively influence consumers’ purchase intentions. However, entertainment exhibits a negative and significant effect on perceived value and does not significantly affect flow experience, indicating that hedonic content may not always translate into perceived usefulness or deep engagement. Moreover, the influence of social interaction on flow experience was also found to be negative and significant, suggesting that not all forms of interaction necessarily lead to immersive experiences. These findings highlight the complex psychological dynamics in digital consumption. This study contributes original insights by integrating psychological engagement mechanisms with the goal of digital sustainability, offering practical implications for online retailers aiming to enhance user engagement and platform longevity through experience-driven strategies. Full article

With the growing impact of environmental challenges, the need for well-planned and effectively executed actions to support progress and sustainable social development has become increasingly evident. Geoparks play a vital role in this endeavor by fostering the development of products that celebrate local heritage and promote its conservation, utilizing the natural and cultural resources unique to each region in sustainable ways. Geoproducts, in particular, aim to enrich cultural identity and elevate the value of the landscape and geodiversity by integrating communities into innovative approaches and technologies, engaging them in commercialization, and ensuring sustainability alongside social inclusion. Within the framework of the Safi Geopark Project, this article delves into the concept of geoproducts, their definitions, and their potential to bolster local identity and social and economic development. Leveraging the abundant geological and cultural resources of Safi province, the study presents both tangible and intangible geoproducts that merge traditional craftsmanship with modern sustainability practices. Notable examples include ammonite-inspired ceramics, educational materials, and eco-friendly cosmetics, each carefully designed to reflect and celebrate the region’s geoheritage. This article underscores the crucial role of community involvement in the creation of geoproducts, highlighting their impact on conservation, education, and the promotion of sustainable tourism. By proposing actionable strategies, this study not only broadens the understanding of geoproducts within geoparks but also reinforces their importance as instruments for regional development, heritage conservation, and sustainable economic growth. Full article

Sustainability is vital to engineering education, requiring future engineers to integrate technological advancements with environmental responsibility. This study explores the relationship between sustainability awareness, pro-environmental behavior, and environmental attitudes among engineering students at Shaqra University, Saudi Arabia. The findings indicate that, while students possess moderate sustainability awareness, their engagement in eco-friendly actions remains limited, despite expressing positive environmental attitudes. Civil Engineering students and those in later academic years show higher awareness, emphasizing the role of departmental focus and academic progression. Correlation analysis reveals a strong link between awareness and behavior (r = 0.628 and p < 0.001), yet multiple regression suggests that neither academic year nor department uniquely predicts sustainable actions once awareness is accounted for. Moreover, while pro-environmental attitudes correlate with behavior in bivariate analysis, their impact diminishes in regression, suggesting that positive environmental values do not necessarily translate into consistent green habits. ANOVA results confirm higher awareness among Civil Engineering students, though differences in sustainable behavior are subtle. These findings highlight the need for curricular reforms that integrate sustainability through experiential learning, bridging the gap between awareness and real-world actions. This study supports Saudi Arabia’s Vision 2030 by promoting environmental awareness and aligning education with labor market needs. It offers tools to help stakeholders and policymakers develop competitive, future-ready generations. Full article

This study explores the utilization of digital escape rooms for promoting environmental education. The goal is to investigate the effectiveness of this technology in enhancing users’ environmental knowledge and eco-friendly behaviors in their daily lives. For this purpose, a digital escape room was developed and used as a testbed for this research. Structural Equation Modeling (SEM) was used to evaluate its acceptance and impact on environmental education. As such, this study examines how the game’s perceived ease of use, enjoyment, and usefulness affect learning engagement, environmental knowledge, and, consequently, environmental behavior. A sample of university students was used to assess these relationships, and the results indicate that the digital escape room positively influences users’ environmental knowledge and encourages eco-friendly behaviors. Full article

Community-led rural tourism plays a crucial role in promoting economic sustainability and cultural preservation by prioritizing local needs and values. Active resident participation fosters a sense of ownership and empowerment, essential for the long-term success of tourism initiatives. A study of 386 residents from Bregenzerwald, Austria—selected for its established community-led tourism model and strong local engagement—characterized by a balanced gender distribution and high education levels, investigated the factors influencing local engagement in tourism, including perceived benefits, empowerment, trust, place attachment, and resource accessibility. Complementary interviews with 31 stakeholders from Fruška Gora, Serbia—chosen as an emerging rural tourism destination with potential for sustainable development—further emphasized the significance of community agency and empowerment. Through factor analysis and structural equation modeling (SEM), the research validated its conceptual framework, demonstrating the transferability of the Bregenzerwald model to other rural contexts. Two key constructs emerged: tourism empowerment and sustainable belonging, jointly explaining 84.655% of the variance. Tourism empowerment underscores residents’ recognition of tourism as a vehicle for economic growth, job creation, and cultural safeguarding, while sustainable belonging reflects a strong commitment to eco-friendly practices and social cohesion. Stakeholders from Fruška Gora echoed these findings, highlighting tourism’s role in economic development, cultural identity reinforcement, and environmental stewardship. The results illustrate that rural tourism, when community-led, serves as a comprehensive development tool, fostering economic resilience, environmental sustainability, and social solidarity. The Bregenzerwald model offers a valuable framework for enhancing community participation and sustainable tourism development in other rural regions seeking holistic growth. Full article

The study examines how design quality, indoor air quality, and energy efficiency affect customer satisfaction in eco-friendly houses in Shanghai, China. Further, it examines how environmental awareness mediates community participation and resident satisfaction. A stratified sampling technique is used to collect the data from 742 eligible respondents in public and private eco-residential complexes. The results show that design, air quality, and energy efficiency improve customer satisfaction. At the same time, community engagement partially mediates these correlations, stressing the importance of social cohesion in enhancing residential area quality. Environmental awareness moderated the effects and boosted the happiness benefits of energy efficiency and indoor air quality. This research uses a comprehensive framework that includes psychological, environmental, and social components to make it stand out. Instead of studying green housing benefits in general, it accomplishes this inside China’s urban sustainability program. The results help policymakers, urban planners, and housing authorities make megacity green housing more desirable and livable. Full article

Vietnam’s tourism sector has experienced rapid expansion, yielding significant economic gains, but also escalating environmental and socio-cultural challenges. This necessitates a shift toward sustainable tourism practices. This study develops and tests an integrative model combining the Theory of Planned Behavior (TPB) and Value–Belief–Norm (VBN) theory to investigate the Sustainable Consumption Behavior (SCB) of domestic travelers in Vietnam. Grounded in the country’s collectivist culture—characterized by a strong emphasis on communal values and social harmony—the research examines how rational decision-making and normative pressures jointly drive eco-friendly travel behaviors. Data were collected from 549 Vietnamese tourists through stratified sampling across three major regions, and were analyzed through a robust multi-step methodology, including Exploratory Factor Analysis, Confirmatory Factor Analysis, and structural equation modeling (SEM), supplemented by regression analysis. The SEM results indicate that the proposed model accounts for 60.8% of the variance in SCB, underscoring its explanatory power. Within the TPB framework, Attitude, Subjective Norms, and Perceived Behavioral Control significantly predict Behavioral Intention, which, in turn, mediates their influence on SCB. In the VBN component, Environmental Awareness shapes Altruistic and Biospheric Values, fostering the New Environmental Paradigm and activating Personal Norms, which exert a direct effect on SCB. This direct influence of Personal Norms, bypassing Behavioral Intention, highlights the role of implicit moral obligations in Vietnam’s collectivist cultural context and challenges Western-centric behavioral models. Beyond these frameworks, Destination Attributes and Consumer Innovativeness emerge as critical direct predictors of SCB, with Destination Attributes showing the strongest effect. Mediation analyses confirm Behavioral Intention’s central role, while moderation tests reveal that gender and travel experience modulate TPB-based relationships, suggesting the value of targeted interventions. Theoretically, this study advances TPB–VBN integration by applying it to a collectivist setting, revealing how cultural norms amplify normative influences on sustainable behavior. Practically, it advocates for strategies such as community-driven initiatives leveraging Personal Norms, educational campaigns to enhance Perceived Behavioral Control, and sustainable destination management initiatives in locations like Da Nang and Ha Long Bay. While the cross-sectional design limits causal claims, the findings provide a foundation for future longitudinal studies and cross-cultural comparisons, particularly in other collectivist societies, potentially incorporating digital engagement and policy incentives as novel factors. Full article

The present study investigates consumer preferences for eco-friendly practices implemented by outdoor sport brands, identifying which practices are perceived as most significant among the overall consumer group and within consumer segments differentiated by ecological consciousness. This study targeted consumers who had purchased outdoor sport brand products within the past one to two years. The results indicated that overall consumers regarded ‘Materials usage’, particularly ‘100% organic materials’, as the most critical eco-friendly attribute. The second most significant attribute identified was the ‘Type of campaign’, specifically ‘Consumer behavioral engagement campaigns’. ‘Carbon footprint reduction’, notably ‘Reducing 50% by 2030’, ranked third, while ‘Implementation of donations’ was considered the least important. Segment-specific analysis revealed that high-ecological-conscious consumers prioritized carbon footprint reduction more than other groups. Furthermore, the optimal combination of eco-friendly practices identified for overall and low-ecological-consciousness consumers consisted of using 100% organic materials, implementing consumer behavioral engagement campaigns, reducing carbon footprint by 50%, and actively participating in environmental conservation donations. Highly ecological-conscious consumers preferred a slightly adjusted combination, emphasizing 100% organic materials, followed by reducing carbon footprint by 50%, implementing consumer behavioral engagement campaigns, and actively participating in environmental conservation donations. These findings suggest that outdoor sport brands can strengthen their competitive advantage and sustainability by aligning eco-friendly practices with consumer preferences segmented by ecological consciousness. Full article

Generation Z is emerging as a powerful force in shaping global consumer behavior, particularly in the market of digital and technological products. This study examines how specific branding dimensions, such as online brand experience, engagement, image, trust, loyalty, awareness, behavioral intention, and brand knowledge, influence Gen Z’s purchase intention, emphasizing sustainable consumption. Sustainable consumption, in this context, refers to the preference for tech products that minimize the environmental impact through eco-friendly design, energy efficiency, and responsible sourcing. Using a quantitative approach, this cross-sectional research explores the effects of online brand experience, engagement, image, trust, loyalty, awareness, behavioral intention, and knowledge on purchasing newly launched technological products that align with sustainability. Data were collected from a Gen Z sample using a combination of convenience and systematic sampling, and multiple regression analysis identified the most significant predictors of purchase intention. The results indicate that online brand experience, brand image, brand trust, and brand loyalty play the most crucial roles, having a greater effects on Gen Z’s purchase intention, while brand awareness and knowledge also contribute. However, brand engagement and behavioral intention have weaker effects. These findings suggest that brands targeting Gen Z should prioritize building a strong, trustworthy, and engaging online presence while highlighting their sustainability efforts, and when Gen Z consumers have favorable digital interactions with a brand, perceive its image positively, trust it, and feel loyal to it, they are more likely to consider purchasing its sustainable offerings. This study enhances the understanding of Gen Z’s consumer behavior and offers insights for businesses seeking to foster sustainable consumption by highlighting the importance of developing marketing strategies that strengthen online brand experience, cultivate trust and loyalty, and clearly communicate sustainability values, such as through engaging digital content, transparent messaging, and eco-conscious branding, to effectively foster sustainable consumption among this environmentally conscious and digitally driven generation. Full article

The Fifth International Conference on Bioscience and Biotechnology, 2024 (ICBB-2024), held in Godawari, Nepal, from 21 to 24 April 2024, aimed to address planetary health challenges within the local context of Nepal while fostering global dialogue. Bringing together 240 participants from 10 countries, including 20 international invited speakers, the conference sought to explore the intersections of human health, environmental sustainability, and societal well-being. Jointly organized by the Research Institute for Bioscience and Biotechnology (RIBB), the University of Nepal Development Board (UoN-DB), Vrije Universiteit Amsterdam (VUA), and the Himalayan Environment Research Institute (HERI) and co-organized by Phutung Research Institute (PRI), Kathmandu Research Institute for Biological Sciences (KRIBS), Engage Nepal with Science (ENwS), and Kathmandu Center for Research and Education (KCRE), the conference represented a collaboration of 15 institutions and companies. With attendees from diverse backgrounds—academia, research institutes, private companies, NGOs, and government organizations—the conference featured a robust program of keynotes, workshops, panel discussions, focus group discussions, and oral and poster presentations. Thematic focuses included sessions on Air and Water, Climate Change, Ecology, Evolutionary and Environmental Sciences, and Global Health. A major highlight was the recognition of Nepal’s rich biodiversity and its vulnerability to the impacts of climate change. The event drew inspiration from the European Planetary Health Hub, convening and exploring sustainable, locally relevant solutions to global planetary health issues. Outcomes of the conference included new research collaborations, an enhanced focus on interdisciplinary approaches to biodiversity conservation, and a deeper understanding of how indigenous knowledge can play a crucial role in environmental sustainability. Additionally, ICBB-2024 set a precedent for eco-friendly conferencing practices by emphasizing sustainability throughout the event. In conclusion, ICBB-2024 succeeded in fostering meaningful dialogue and collaboration, inspiring both local and global actions to address pressing planetary health challenges. The event underscored the importance of integrating science, policy, and traditional knowledge in the pursuit of sustainable solutions for planetary health. Full article

Railway travel is an eco-friendly means of transportation, and passengers are spending increasing amounts of time on trains while engaging in various activities. As a major factor affecting railway passengers’ comfort, we investigated the effects of lighting. Korean train cars are required to have two rows of light-emitting diode lights with a minimum illuminance of 500 lx, so we examined changes in cerebral blood flow under various illuminance conditions around this threshold value. We used functional near-infrared spectroscopy to measure prefrontal cortex activation in 29 college students under illuminance values of 300, 500, and 800 lx and color-temperature values of 2700 K (bulb color), 4000 K (white color), and 5500 K (blue color). Mean brain activity values were compared using analysis of variance. Of the 48 channels, significant interaction effects between color and illuminance on brain activation responses were observed for channel 38, as well as in the right dorsolateral prefrontal cortex among the different brain regions of the Brodmann area (p < 0.05). Oxygenated hemoglobin concentrations had consistently negative values for all the treatment combinations, and individual treatment analyses based on single-sample Student’s t-tests showed different degrees of brain activation among channels and Brodmann areas. Meanwhile, a comparison of absolute values indicated that an illuminance level of 500 lx was more comfortable than levels of 300 and 800 lx, and that white color was more comfortable than bulb color and blue color. These results provide a scientific basis for the design of train cars that improve passenger comfort and satisfaction, which is anticipated to enhance the quality of railway services. Full article

Consumers encounter significant psychological and social barriers that hinder their participation in ecological transitions. Green influencers (or Greenfluencers), through their communication style and perceived credibility, have the potential to increase consumer awareness and engagement with circular practices. Previous research has focused on green influencers’ role in eco-friendly purchases, but their impact on promoting circular economy behaviors is less studied. To address this gap, the present explorative study investigates how green influencers’ communication can shape consumers’ perceptions of the barriers to adopting circular economies. Using a single case study of the Italian Greenfluencer “@Eco.narratrice” (Elisa Nicoli), this paper examines how green content creators’ communication can address psychological and social obstacles that prevent consumers from embracing circular models in the Italian context. Our findings reveal a different impact of Greenfluencer communication effectiveness on consumer perceptions of circular economy adoption barriers. While Greenfluencer communication helps reduce barriers like knowledge gaps and psychological essentialism, it may also heighten concerns about switching costs, inertia, and cynicism. The findings contribute to the growing literature on green influencers, offering new insights into the broader effects of their communication on consumer engagement with circular economies. This research provides insights for marketing managers on leveraging Greenfluencers to promote circular business models. It also provides feedback for Greenfluencers to refine their communication strategies, helping them better address consumer perceptions of CE barriers, particularly in areas where their efforts may fail to achieve the desired impact. Full article

As environmental issues become increasingly important to consumers, integrating green marketing strategies into corporate promotional efforts is essential. However, limited research has examined cultural differences in consumer responses to green marketing content. This study addresses this gap by exploring how eco-friendly social media posts influence consumer perceptions and behaviors, specifically regarding informativeness, entertainment, perceived relevance, brand attitude, purchase intention, and word of mouth (WOM). This research employs an experimental study with a sample of 2035 participants from Poland and the United States to examine cross-cultural differences in responses to green marketing content. The findings revealed that eco-friendly posts significantly enhance informativeness, entertainment, and relevance, leading to higher levels of brand attitude, purchase intention, and WOM compared to non-green content. Furthermore, the effects of eco-friendly messaging on consumer engagement differ between Polish and US participants, underscoring the importance of culturally tailored green marketing strategies. These results provide valuable insights for marketers aiming to develop effective and culturally responsive sustainable marketing campaigns that resonate with diverse consumer groups. This study extends the green marketing literature by examining how informativeness, entertainment, and perceived relevance affect consumer behavioral intentions, such as purchase intention and WOM. Full article

Most studies suggest that individuals’ environmental cognition can positively predict their eco-friendly behaviors; however, the process through which environmental cognition influences the intention to engage in low-carbon tourism has yet to be fully explored. Additionally, while electronic word-of-mouth (eWOM) is a key factor influencing behavioral decisions, its moderating role in the context of low-carbon tourism remains under-researched. Drawing on the Cognitive-Affective-Conative (CAC) theoretical framework, this study investigates the impact of environmental cognition on green perceived value and low-carbon tourism intention, while also examining the moderating effect of eWOM. Data were collected from 457 participants in Taiwan via a structured questionnaire survey. The results show that environmental cognition has a significant positive impact on green perceived value but no direct effect on low-carbon tourism intention while green perceived value has a significant positive impact on low-carbon tourism intention and fully mediates the relationship between environmental cognition and low-carbon tourism intention. Furthermore, the study finds that eWOM moderates the relationship between environmental cognition and green perceived value, with eWOM strengthening the effect of environmental cognition on green perceived value. These findings suggest that enhancing environmental cognition, reinforcing green perceived value, and effectively leveraging eWOM can foster positive attitudes and willingness to engage in low-carbon tourism. The results provide practical implications for tourism operators in developing strategies to promote low-carbon tourism. Full article