Search Results (95)

This study presents one of the first empirical assessments of artificial intelligence (AI) and machine learning (ML) adoption within architectural academia and the Architecture, Engineering, and Construction (AEC) industry in Saudi Arabia. Using a cross-sectional survey of 113 respondents—60 academics and 53 industry professionals—the research examines familiarity, current usage, perceived benefits, challenges, and future readiness for AI/ML integration. Results show high familiarity and strong perceived importance across both sectors, yet actual implementation remains uneven. Very large firms demonstrate the highest adoption capacity, while small and medium-sized firms face financial and organizational constraints. Academic institutions exhibit moderate familiarity but limited curricular and research integration due to faculty expertise gaps, restricted access to tools, and traditional pedagogical structures. Despite these barriers, both sectors consistently identify AI/ML as critical for enhancing creativity, efficiency, and industry preparedness. The study highlights organizational capacity as the primary determinant of adoption. It concludes with recommendations for curriculum reform, faculty training, industry–academia collaboration, and national policy frameworks to accelerate digital transformation aligned with Saudi Vision 2030. This research establishes a foundational baseline for future longitudinal and comparative studies on AI/ML integration in the regional architectural ecosystem. Full article

This study explores the dynamics of Open Innovation (OI) in manufacturing firms, with particular attention to collaboration with public research institutions. The research is performed in the Piedmont region, Northern Italy, which represents one of Italy’s leading innovation regions, with a strong manufacturing heritage and an active strategy to foster industrial transition through innovation clusters and partnerships. The research analyzes survey responses from 82 managers and decision-makers in manufacturing firms belonging to the local manufacturing ecosystem. The questionnaire investigated how company size, organizational structure for research and development (R&D), perceived importance of collaboration, innovation drivers and barriers, and trust in research institutions affect four types of innovation: product, process, marketing, and organizational. Results indicate that collaboration with other private companies is significantly associated with product innovation, while collaboration with public research institutions is associated to both product and process innovation. The level of R&D structuring in the management of innovative projects and trust in the expertise of public research organizations are also positively associated with product innovation. In addition, key drivers—such as the availability of dedicated financial resources, staff creativity, and openness to external partnerships—are significantly related to process innovation. The findings suggest that regional policymakers and industry stakeholders should promote targeted measures to strengthen OI adoption, particularly by improving the perceived competence and transparency of public research organizations. Full article

Artificial intelligence (AI) is rapidly reshaping firms’ production and organisational processes, yet whether it can serve as a driving force for corporate green transformation remains an open question. Using a sample of Chinese listed manufacturing firms from 2012 to 2023, this study systematically examines the relationship between AI and firms’ green total factor productivity (GTFP), and explores potential underlying mechanisms. At the theoretical level, drawing on the task-driven nature of AI as a form of technological innovation, this study proposes that AI may enhance GTFP through two channels, namely the structural labour reallocation effect and the managerial dissipation reduction effect. The empirical results show the following: (1) Firms’ AI technical level is significantly associated with improvements in GTFP. (2) Mechanism tests indicate that AI is significantly related to an increasing share of creative task employees and a declining share of structural task employees, thereby providing empirical evidence for the structural labour reallocation effect. Moreover, from four dimensions, including information dissipation, resource allocation dissipation, process coordination dissipation, and incentive and learning dissipation, this study provides supportive evidence that AI is linked to reduced managerial dissipation. (3) Heterogeneity analysis suggests that this association is more pronounced among firms with greater scope for green improvement, such as non-heavily polluting firms and those characterised by managerial myopia. Overall, this study deepens the understanding of the relationship between AI and GTFP from the perspectives of labour structure and corporate organisation, and emphasises that AI’s contribution to firms’ GTFP is more likely to arise as a systemic facilitation embedded in production and organisational processes, rather than through the direct substitution of specialised green technologies. Full article

Background: In an increasingly volatile global business environment, supply chain resilience has become a strategic imperative, particularly for firms operating in developing economies. Guided by Dynamic Capabilities Theory (DCT), this study examines how AI-powered tools foster an innovation culture comprising communication, creativity, and learning, and how these dimensions enhance supply chain resilience measured through flexibility, efficiency, and velocity. Methods: A quantitative research design was employed using survey data collected from 270 supply chain and operations managers in Jordanian manufacturing firms. Twelve direct hypotheses were tested using Partial Least Squares Structural Equation Modeling. Results: The findings indicate that AI-powered tools significantly influence communication, creativity, and learning. Communication and creativity positively affect all three dimensions of supply chain resilience. Learning significantly improves efficiency but shows no significant effect on flexibility or velocity, indicating that learning is mainly utilized for process improvement rather than rapid adaptation. Conclusions: The study demonstrates that AI adoption alone is insufficient to build resilient supply chains unless supported by innovation-oriented cultural capabilities. The findings extend DCT by clarifying the differentiated role of learning in resilience building and provide actionable guidance for managers seeking to align AI investments with cultural development in resource-constrained manufacturing contexts and long-term competitive advantage. Full article

Strengthening their supply chain resilience constitutes a strategic priority for Chinese enterprises to respond to evolving globalization patterns and sustain long-term competitiveness in an increasingly sustainability-oriented market. This research systematically measures enterprise supply chain resilience by analyzing panel data from Chinese listed firms (2010–2022) through the tri-dimensional constructs of resistance capacity, recovery resilience, and adaptive creativity. Regression analyses demonstrate that digital transformation significantly improves enterprise supply chain resilience, exhibiting dual-threshold characteristics in nonlinear relationships. Mediation tests reveal that information sharing and resource integration capabilities serve as the critical transmission channels. Digital transformation demonstrates strong predictive validity for both the resistance capacity and adaptive creativity of supply chains. The seemingly paradoxical findings on enterprise operational efficiency highlight the need for a more layered and dynamic understanding of its underlying mechanisms. The positive impact of digital transformation on supply chain resilience demonstrates heterogeneity across state-owned versus non-state-owned enterprises, regions, and industry types. The findings offer actionable insights for orchestrating digital transformation initiatives and designing tiered supply chain resilience frameworks that support enterprises’ sustainability goals. Full article

Background: With increasing environmental concerns, achieving sustainability in supply chains (SCs) requires strong cooperation among partners. This raises the question of how supply chain information integration (SCII) fosters green supply chain innovation performance (GSCIP). Thus, this study examines the role of SCII in driving GSCIP through the sequential mediation of green absorptive capacity (GACAP) and employees’ green creativity (EGC). Building on the knowledge and resource-based views, this study highlights the importance of SCII, GACAP, and EGC as strategic priorities in sustainable innovation. Methods: Data were obtained from 162 SC managers in the Saudi manufacturing industry, and the proposed framework was tested using partial least squares structural equation modelling (PLS-SEM), complemented by importance–performance map analysis (IPMA) and necessary condition analysis (NCA). Results: SCII has a significant impact on GACAP, which in turn increases EGC, thereby enhancing GSCIP. The hypothesised sequential impact is validated, illustrating the crucial roles of GACAP and EGC in enabling firms to transform SCII into green innovation outcomes. IPMA identifies SCII as a high-impact driver of GSCIP, and NCA confirms that SCII is a necessary prerequisite for achieving GSCIP. This study contributes to the literature on green supply chains by demonstrating the practical and vital role of SCII in achieving sustainable competitive advantages and performance. Full article

Although communication quality is widely recognized as a catalyst for workplace innovation, existing research seldom integrates communication quality, trust in leadership, and organizational commitment within a single explanatory framework, particularly in team-based enterprises operating in emerging economies. This study examines how communication quality fosters employee innovation through the sequential mediating roles of trust in leadership and organizational commitment, emphasizing its contribution to sustainable enterprise performance. Rooted in Social Exchange Theory (SET), the study illustrates how transparent, reciprocal, and supportive communication enhances relational trust, strengthens employees’ emotional attachment to their organizations, and creates a climate conducive to creativity and collaborative problem-solving. A quantitative design was employed using data from employees engaged in innovation-driven projects within medium- and large-sized software firms in Turkey’s ICT sector. A total of 339 valid responses were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the hypothesized relationships. The findings demonstrate that communication quality directly promotes employee innovation and indirectly strengthens innovation through trust in leadership and organizational commitment as sequential mediators. Additionally, organizational commitment amplifies the influence of communication quality on innovation, indicating that committed employees more effectively translate constructive communication into innovative behaviors. These results underscore the strategic importance of communicative clarity, relational leadership, and commitment-building practices in shaping resilient, innovation-oriented teams. The study advances SET by identifying trust and commitment as key relational mechanisms through which communication quality drives innovation, offering theoretical enrichment and practical guidance for sustainable human resource management and team-based organizational development. Full article

The landscape of marketing is rapidly evolving as companies adapt to new societal dynamics and technological advancements. Guerrilla marketing, characterized by its unconventional, creative, and cost-effective tactics, has proven effective in capturing consumer attention. When integrated with social media platforms, these tactics gain amplified reach, immediacy, and interactive potential, fostering viral spread and deeper consumer engagement. This research seeks to answer the pivotal question: “How does guerrilla marketing on social media influence consumer behavior and brand awareness?” To address this, a comprehensive literature review was conducted to provide an in-depth analysis of relevant studies in the field. Our findings reveal that this integration significantly enhances consumer engagement, boosts brand awareness, and positively influences purchasing behavior. Moreover, it provides firms with competitive advantages in dynamic, resource-constrained markets. The results highlight the importance of leveraging creative marketing approaches alongside digital platforms to shape consumer choices and drive successful marketing outcomes in the digital age. Full article

Performance management is critical for aligning human capital with organizational strategy, particularly in the increasingly competitive service sector. However, universally effective performance appraisal systems (PASs) exist, as effectiveness depends on contextual and organizational specificities. In Portugal, where services account for nearly three-quarters of gross value added, PAS implementation remains underdeveloped, highlighting a gap between strategic intent and practice. This study aims to address that gap by investigating how a performance appraisal model can be tailored to the service sector. A case study was conducted at PCI—Creative Science Park, S.A., a consulting firm, using a qualitative approach. The research design combined a literature review to identify theoretical dimensions of performance evaluation with an employee questionnaire to capture organizational perceptions and priorities. Integration of both strands of evidence informed the construction of the framework. The findings indicate that employees value objective-based evaluation as the most relevant dimension, complemented by customer feedback, adaptive performance, and organizational citizenship. Furthermore, the integration of 360° feedback mechanisms and regular review cycles emerged as key enablers of fairness and engagement. By combining theoretical insights with employee perspectives, this study contributes to a customized and flexible PAS that enhances strategic alignment in the service sector. The proposed model provides both scholarly value, by advancing the discussion on context-specific PAS design, and practical value, by offering a reference for organizations seeking to align human performance with mission-critical outcomes. Full article

The creative breakthroughs in policy implementation by China hold essential practical importance for promoting global sustainability. The carbon emission trading (CET) pilot policy initiated in 2011 provides a quasi-natural experimental setting to investigate the dual impacts of market-incentivized environmental regulation on corporate carbon emissions (CEs) and capacity utilization (CU) enhancement. This study employs panel data from A-share listed manufacturing companies on the Shanghai and Shenzhen stock exchanges spanning 2007–2022, constructing a corporate carbon reduction efficiency (CRE). A Generalized difference-in-differences (DID) approach is adopted to examine the policy effects. The study reveals that the execution of the CET pilot policy has shown a notable and enduring enhancement in corporate CRE, yielding the combined advantage of advancing corporate decarbonization and improving CU. These conclusions remain resilient despite thorough sensitivity analysis. Furthermore, the pilot improves CRE via three principal avenues: augmenting corporate innovation capabilities, increasing green investment intensity, and refining managerial practices. The impacts of CET pilots are most significant in state-owned firms (SOEs), capital-intensive industries (CIEs), eastern region enterprises (EEs), and sectors with little market concentration. The findings set essential empirical standards for assessing decarbonization initiatives and guiding social progress towards sustainability. Full article

Organizational culture, human capital, and innovative capabilities are essential resources for any business, particularly during challenging times. Companies can leverage these resources to gain a competitive advantage. Based on social exchange theory, this study explores the impact of corporate culture on employee commitment and innovative behavior at the individual level, emphasizing the importance of innovation within employee roles. Using 9512 valid data points from the Human Capital Corporate Panel (HCCP), this study validates the research model and hypotheses. The results indicate that an innovation-oriented organizational culture significantly enhances employees’ organizational commitment, which in turn promotes innovative behavior. Organizational commitment is a positive mediating factor in this process. Furthermore, a relationship-oriented culture positively moderates the influence of innovation culture on employees’ organizational commitment. Situated in the Korean context, where Confucian values and collectivism strongly influence workplace dynamics, this study highlights the importance of aligning innovation efforts with cultural expectations. The results suggest that fostering innovative and relational cultural values can be a powerful method in encouraging commitment and creativity, especially in the Korean context companies. Full article

The concept of intertextuality often remains a catchphrase for many different phenomena, but it is really a crucially important concept involving all narrative processes from the past to the present. What writer would not borrow from a plethora of sources, whether s/he does it deliberately or unconsciously? In fact, we could identify literature as an infinite fabric of narrative threads, and the more closely we examine a literary work, and the denser its composition, the more we can recognize the essential weave it is composed of. This can be powerfully illustrated in the case of the many different narratives involving the water nixie Undine (or Melusine), who was already popular in the Middle Ages, then was discussed in the sixteenth century, subsequently entered the fantasy of Romantic writers, and has most recently become the subject of a major modern movie. The cultural-historical arc from the past to the present powerfully demonstrates the fundamental working of intertextuality on both the vertical and horizontal axes. Writing, whether creative or factual, constantly operates within a web of narrative exchanges. On this basis, we are on firm ground when we claim that ancient or medieval literature is just as important for us today as nineteenth- or twentieth-century literature as a source of inspiration and influence, shaping both our worldview and value system and this through an intertextual chain of narratives. Of course, we move (hopefully) forward in our own time, but many of the analytic tools available to us are historically grounded. Full article

Currently, the administration of innovation and technology, and the execution of technological projects (in this case, mechatronic projects) is, for all types of organizations, a challenge that requires the use of the creativity and initiative of its professionals, investing or implementing processes, machines, products, and services in such a way that inventions, designs, and prototypes provide solutions to environmental problems and facilitate society. Therefore, in innovation projects, it should be considered that it corresponds not only to the application of new technologies, but also to the generation of an outcome that is useful for the objective, quantifiable, and productive segment, as applied to mechatronic projects. Therefore, it is necessary and relevant to carry out a process of orderly development in the following phases: identification of need, ideation, development, construction, and verification of the final solution of these mechatronic projects. The above is turned towards a comprehensive design process around the academy, which for the purposes of this research takes place at the Universidad Autónoma del Caribe, which, according to the indicators of technological development and innovation, is positioned among the top ten positions at a national level (over 350 measured universities) in the DTI-Sapiens ranking, published every two years since 2017 by the consulting firm Sapiens Research and recognized by the international IREG Observatory. The Unit Department for the Administration and Execution of Technological Projects and Innovation: A Case Applied to Mechatronic Projects aims to achieve a balanced technological offer in the universe of R&D&I projects in mechatronics, among economic and social scientific values. In this way, it will be possible to consolidate links with the socioeconomic environment for the transfer of existing knowledge in HEIs, its exploitation by stakeholders, and the increase in the development of R&D&I projects, strengthening capacities in the UEES relationship for the transfer of know-how to companies. Full article

The existing literature predominantly examines the direct effects of participative decision-making, often overlooking the mechanisms and processes that mediate or moderate its outcomes. This study addresses this gap by investigating the impact of participative decision-making on employees’ cognitive flexibility, creativity, and voice behavior. Specific contradictions and gaps in prior research are highlighted, particularly the limited understanding of how these variables interact. This study is grounded in self-determination theory and incorporates a research model that examines these relationships through the mediating role of cognitive flexibility. Data were collected from 310 employees in South Korean firms and analyzed using structural equation modeling, providing robust empirical evidence. Key findings demonstrate that participative decision-making significantly enhances cognitive flexibility, which, in turn, mediates its impact on creativity and voice behavior. Direct effects were more pronounced for creativity, while cognitive flexibility played a stronger mediating role in fostering voice behavior. These results underscore the theoretical and practical importance of participative decision-making in fostering innovation and adaptability within organizations. Practical implications for managers and policymakers include fostering a participative culture to enhance employee creativity and voice behavior. Finally, this study discusses limitations, such as reliance on self-reported data, and provides directions for future research. Full article

Purpose: This study examines the influence of entrepreneurial capabilities on innovation and firm performance in software industries. Research Design, Data, and Methodology: Six entrepreneurial capabilities are investigated for their impact on software firms’ innovation and firm performance. The study utilizes empirical data collected from 102 software firm executives engaged in business domains. Results: Of the entrepreneurial capabilities, creative thinking, communication capability, strategic capability, and industry knowledge influence firm performance mediation of innovation. Additionally, market insight directly impacts firm performance while technological skills does not significantly affect firm innovation and performances. Conclusions: Although technological capabilities significantly influence the entrepreneurial intentions of prospective entrepreneurs, when it comes to the innovation and firm performances of existing companies, the critical factors shift toward creative thinking, communication capability, industry knowledge, strategic capabilities, and market insight. Full article