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Keywords = attitude toward entrepreneurship

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34 pages, 2067 KiB  
Article
A Comparative Analysis of Academic Entrepreneurship Research: The Cases of Bulgaria, Malta, and Turkey
by Mina Nikolaeva Angelova, Daniela Dobreva Pastarmadzhieva, Milosh Raykov, Mustafa Yunus Eryaman and Martina Riedler
Sustainability 2025, 17(13), 5907; https://doi.org/10.3390/su17135907 - 26 Jun 2025
Viewed by 711
Abstract
Entrepreneurship development strategies are crucial for translating academic potential into economic and societal value. To achieve this, educational institutions must understand the factors influencing students’ entrepreneurial intentions. While research on academic entrepreneurship exists, comparative studies that explore these factors across different national contexts [...] Read more.
Entrepreneurship development strategies are crucial for translating academic potential into economic and societal value. To achieve this, educational institutions must understand the factors influencing students’ entrepreneurial intentions. While research on academic entrepreneurship exists, comparative studies that explore these factors across different national contexts are scarce. This study addresses this gap through a comparative analysis of student entrepreneurship in Bulgaria, Malta, and Turkey, investigating key factors, such as attitudes toward entrepreneurship (ATE), the role of entrepreneurship education (EEdu), and entrepreneurial inspirations. Based on 415 survey responses collected between April and June 2024, hypothesized relationships were tested using appropriate bivariate statistical analyses. The results indicate that a positive evaluation of running one’s own business significantly increases entrepreneurial intentions, particularly when the business is perceived as safe, realistic, pleasant, and strong. The university’s role is pivotal: students largely relied on institutional support for their business initiatives; showed a strong preference for practical, hands-on educational methods; and identified a lack of entrepreneurship education as a key obstacle. A family background with entrepreneurial parents also positively influenced students’ preference for running their own businesses. Interestingly, the findings challenge a simple dichotomy between employment and entrepreneurship. A preference for full-time employment did not diminish entrepreneurial intentions, suggesting students may view these career paths as complementary or sequential. Conversely, preferences for part-time or self-employment did not have a significant positive impact on entrepreneurial initiatives. These findings underscore the need for universities to provide tailored, practical support and to recognize the complex and non-linear career trajectories envisioned by modern students. Full article
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16 pages, 1131 KiB  
Article
Entrepreneurial Intention Among Engineering Students: The Moderating Role of Entrepreneurship Education in Japan
by Karin Kurata, Kota Kodama, Itsuki Kageyama, Yoshiyuki Kobayashi and Yeongjoo Lim
Behav. Sci. 2025, 15(5), 663; https://doi.org/10.3390/bs15050663 - 12 May 2025
Viewed by 691
Abstract
With the growing interest in entrepreneurship, increased attention has been paid to entrepreneurship education. In recent years, attention has been paid to entrepreneurship education in engineering majors. This study examines the impact of attitude, subjective norms, and self-efficacy toward entrepreneurial intention and the [...] Read more.
With the growing interest in entrepreneurship, increased attention has been paid to entrepreneurship education. In recent years, attention has been paid to entrepreneurship education in engineering majors. This study examines the impact of attitude, subjective norms, and self-efficacy toward entrepreneurial intention and the moderating role of entrepreneurship education among students at the National Institute of Technology, Tsuruoka College, Japan. This study was grounded in the theory of planned behavior and social cognitive theory, suggesting a new approach to examining entrepreneurship education in engineering students. A questionnaire survey was conducted with 275 Japanese students (150 second-year students and 125 fourth-year students). Employing structural equation modeling, the findings indicated that attitude and self-efficacy significantly influence entrepreneurship intentions, with notable differences between the second- and fourth-year students. Results have suggested focusing both on project-based learning and theory-based learning to nurture knowledge, skill, and mindset to comprehensively develop entrepreneurial intention. Full article
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22 pages, 1070 KiB  
Article
Determinants of Sustainable Entrepreneurial Intention: A Multigroup Analysis Between Public and Private Universities in Industrial Engineering
by Luis Edgardo Cruz Salinas, Marco Agustín Arbulú Ballesteros, Marilú Trinidad Flores Lezama, Hugo Daniel García Juárez, Mabel Ysabel Otiniano León and Velia Graciela Vera Calmet
Sustainability 2025, 17(7), 2824; https://doi.org/10.3390/su17072824 - 22 Mar 2025
Cited by 1 | Viewed by 621
Abstract
Entrepreneurship plays a fundamental role in sustainable economic development, particularly in the field of industrial engineering. This study analyzes the determinants of sustainable entrepreneurial intention among students from public and private universities in Peru. A quantitative, non-experimental, and cross-sectional methodology was employed, using [...] Read more.
Entrepreneurship plays a fundamental role in sustainable economic development, particularly in the field of industrial engineering. This study analyzes the determinants of sustainable entrepreneurial intention among students from public and private universities in Peru. A quantitative, non-experimental, and cross-sectional methodology was employed, using structural equation modeling (SEM) to examine the causal relationships between entrepreneurial intention and its key determinants: attitude, subjective aspects, perceived behavioral control, advantages, and obstacles. The sample consisted of 200 students from public and private universities. The results indicate that attitude towards entrepreneurship and perceived advantages are significant predictors of entrepreneurial intention in both university types. However, perceived behavioral control showed a significant effect only among private university students, suggesting that institutional resources may influence entrepreneurial self-efficacy. The study also identified differences in the perception of advantages and obstacles between the two groups. The findings underscore the need for tailored educational interventions to foster entrepreneurship, considering institutional contexts. These results contribute to understanding how sustainability-driven entrepreneurship education can enhance entrepreneurial potential, aligning with Sustainable Development Goals (SDGs) related to quality education (SDG 4), economic growth (SDG 8), and innovation (SDG 9). Full article
(This article belongs to the Section Sustainable Management)
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20 pages, 1000 KiB  
Article
Impact of Entrepreneurial Inspiration, Awareness, and Skills on University Students’ Entrepreneurial Intentions: The Mediating Role of Entrepreneurial Education
by Ghulam Mujtaba, Siti Nur ‘Atikah Zulkiffli, Siti Falindah Padlee, Wan Norhayati Mohamed and Najahul Kamilah Aminy Sukri
Adm. Sci. 2025, 15(1), 15; https://doi.org/10.3390/admsci15010015 - 2 Jan 2025
Cited by 2 | Viewed by 2938
Abstract
In the pursuit of development and evaluation, entrepreneurship is the key to unlocking the shackles of poverty and unemployment. However, Pakistani students often catch themselves lacking the catalyst that ignites the entrepreneurial flame due to the absence of the essential knowledge, skills, and [...] Read more.
In the pursuit of development and evaluation, entrepreneurship is the key to unlocking the shackles of poverty and unemployment. However, Pakistani students often catch themselves lacking the catalyst that ignites the entrepreneurial flame due to the absence of the essential knowledge, skills, and creative mindset, which can lead to significant challenges and a dim attitude toward entrepreneurial intentions. The harsh reality is that the rate of new business formation in Pakistan is only 1.5%. Therefore, the study aims to shed light on the impact of entrepreneurial inspiration, entrepreneurial skills, and entrepreneurial awareness on the intentions of Pakistani university students with the mediating effects of entrepreneurial education. Revealing the importance of entrepreneurial education in shaping the minds and desires of the students, seven hypotheses were developed based on social cognitive theory (SCT). A comprehensive survey was used to collect primary data from final-year business students, with a sample size of 865, from seven universities in the Punjab region of Pakistan that provide higher education in entrepreneurship and the data were analyzed in two stages, namely a model measurement and structural model Via Smart PLS 4. The findings clearly augment entrepreneurial inspiration, entrepreneurial skills, and entrepreneurial awareness, which can ignite the flames of entrepreneurship among Pakistani students. Moreover, entrepreneurial education plays a crucial role in mediating relationships and motivating students to choose entrepreneurship as a future occupation. However, the study is restricted to the Punjab region of Pakistan and focuses solely on final-year business students. This study serves as a guiding light of hope for academics, policymakers, and educational institutions to emphasize the need to revamp the business education landscape in Pakistan to foster entrepreneurial passion among our future leaders. Full article
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25 pages, 869 KiB  
Article
Determinant Factors of Entrepreneurial Culture in University Students: An Analysis from the Theory of Planned Behavior at a Peruvian University
by Kerwin Jose Chavez Vera, Joel Joab Alderete Velita, Tomas Alcala Martinez and Raul Marcelo Ferrer
Sustainability 2024, 16(23), 10693; https://doi.org/10.3390/su162310693 - 6 Dec 2024
Cited by 2 | Viewed by 1978
Abstract
This study analyzed the influence of attitude toward innovation and creativity, entrepreneurial self-efficacy, and institutional support in the consolidation of an entrepreneurial culture among Peruvian university students, using the Theory of Planned Behavior (TPB) as the theoretical framework. Data were collected from 948 [...] Read more.
This study analyzed the influence of attitude toward innovation and creativity, entrepreneurial self-efficacy, and institutional support in the consolidation of an entrepreneurial culture among Peruvian university students, using the Theory of Planned Behavior (TPB) as the theoretical framework. Data were collected from 948 students through a validated 29-item questionnaire, and the data analysis was conducted using the PLS-SEM method. The results showed that both attitude toward innovation and entrepreneurial self-efficacy have a significant positive impact on entrepreneurial culture, and entrepreneurial self-efficacy acted as a partial mediator in this relationship. However, external resources and institutional support were not significant mediators between entrepreneurial intention and entrepreneurial culture. This study expands the understanding of TPB in the Peruvian context, highlighting the importance of fostering self-efficacy and an innovative attitude in students to strengthen entrepreneurial culture in universities. Educational institutions should consider these key factors when designing programs that promote entrepreneurship. Full article
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15 pages, 974 KiB  
Article
Alignment of Learning Outcomes in the Technique and Technology Curriculum in Serbia with Key Competencies for Lifelong Learning: A Mixed-Method Convergent Design Approach
by Snežana Vitomir Jokić, Marjana Pardanjac, Nemanja Tasić, Katarina Vignjević and Dilan Dobardžić
Sustainability 2024, 16(22), 10150; https://doi.org/10.3390/su162210150 - 20 Nov 2024
Viewed by 1351
Abstract
This study comprehensively analyzes the alignment of the Technique and Technology curriculum for grades 5–8 in Serbia’s primary education system with key competencies for lifelong learning, following the 2018 Council of the European Union Recommendation. Using a mixed-method approach, specifically a convergent design [...] Read more.
This study comprehensively analyzes the alignment of the Technique and Technology curriculum for grades 5–8 in Serbia’s primary education system with key competencies for lifelong learning, following the 2018 Council of the European Union Recommendation. Using a mixed-method approach, specifically a convergent design as outlined by Creswell, this study combines qualitative content analysis with descriptive statistics to assess the distribution of competencies across grades. The integration of qualitative and quantitative data provides a more comprehensive understanding of the curriculum’s alignment with key competencies. Findings reveal an imbalance between theoretical and practical outcomes, particularly in digital literacy, where practical skills are prioritized over theoretical understanding. Similarly, entrepreneurial modules lack activities promoting critical thinking and initiative. The curriculum emphasizes practical skills but needs to improve its theoretical framework, especially in programming and entrepreneurial finance. It also lacks activities that develop positive attitudes, such as innovation and teamwork, which are crucial for lifelong learning. Recommendations include increasing practical Science, Technology, and Engineering (STE) projects, enhancing theoretical content in digital and entrepreneurial modules, and fostering activities that build positive attitudes. Further research is needed to track students’ attitudes towards technology and entrepreneurship across grades and to assess the impact of continuous professional development for educators on effectively integrating these competencies. Full article
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19 pages, 915 KiB  
Article
Shaping Entrepreneurial Intentions Through Education: An Empirical Study
by Ikram Abbes
Sustainability 2024, 16(22), 10070; https://doi.org/10.3390/su162210070 - 19 Nov 2024
Cited by 3 | Viewed by 3048
Abstract
This study examines the impact of entrepreneurship education on shaping entrepreneurial intentions among business administration students at Tayma University College. Utilizing both the Entrepreneurial Intention Model (EIM) and the Entrepreneurship Education Framework (EEF), this research assesses how content, pedagogical approaches, and the learning [...] Read more.
This study examines the impact of entrepreneurship education on shaping entrepreneurial intentions among business administration students at Tayma University College. Utilizing both the Entrepreneurial Intention Model (EIM) and the Entrepreneurship Education Framework (EEF), this research assesses how content, pedagogical approaches, and the learning environment influence students’ entrepreneurial aspirations. A survey of 135 male and female students was conducted, and Structural Equation Modeling (SEM) was used to analyze the relationships between educational factors and entrepreneurial intentions. The findings show that comprehensive course content, interactive teaching methods, and a supportive educational environment significantly enhance students’ perceived feasibility and desirability of entrepreneurship. Moreover, attitudes towards entrepreneurship mediate the relationship between education and entrepreneurial intentions. This study contributes to the growing literature by providing insights into how targeted entrepreneurship education can foster entrepreneurial intentions, particularly within the context of Saudi Arabia’s Vision 2030 initiative to promote economic diversification and youth empowerment. This study not only explores entrepreneurial education but also highlights its contribution to sustainability. By fostering a mindset that aligns with the socio-economic goals of Vision 2030, entrepreneurship education promotes sustainable economic growth and prepares students to contribute to a diversified and resilient economy. Full article
(This article belongs to the Section Sustainable Education and Approaches)
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19 pages, 340 KiB  
Article
Fostering Entrepreneurial Mindsets: Factors Shaping Student Intentions in a Challenging Economic Landscape
by Vicente González-Prida, Jesús César Sandoval-Trigos, Fabricio Miguel Moreno-Menéndez, Kesler Osmar Gomez-Bernaola, Diego Alonso Tello-Porras and Diana Pariona-Amaya
Societies 2024, 14(10), 202; https://doi.org/10.3390/soc14100202 - 13 Oct 2024
Cited by 2 | Viewed by 3040
Abstract
This research aims at investigating factors affecting entrepreneurial intention among university students in Selva Central-Peru. The study seeks to explore how perceptions of behavioural and social norms, as well as entrepreneurs’ self-efficacy, impact entrepreneurial intentions among students. The research method used is a [...] Read more.
This research aims at investigating factors affecting entrepreneurial intention among university students in Selva Central-Peru. The study seeks to explore how perceptions of behavioural and social norms, as well as entrepreneurs’ self-efficacy, impact entrepreneurial intentions among students. The research method used is a quantitative one, which in turn praises data obtained through questionnaires applied to 114 active students and analysed by statistical methods. Confirmed the positive influences of self-efficacy on entrepreneurial intention are six times larger than those of attitude and subjective norms, with 79.2% explained variance, respectively, in relation to the proposal model’s findings. Results showed that although the majority of students demonstrated medium to high entrepreneurship intentions, much scope remains for increasing this. These findings confirm just how critical it is to provide an educational context that supports entrepreneurial locus of control-building and, in so doing, draws on broader conversation within the education-occupational landscape. With this, the study highlights avenues to better leverage entrepreneurship as a pathway toward sustainable livelihoods and economic inclusion in an economically divided region. Full article
23 pages, 625 KiB  
Article
What Are the Barriers Impeding Female Graduates in Higher Education from Pursuing Entrepreneurship in China? An Investigation from a Theory of Planned Behaviour Perspective
by Zhixiu Chen and Wuyuan Guo
Behav. Sci. 2024, 14(8), 651; https://doi.org/10.3390/bs14080651 - 27 Jul 2024
Cited by 2 | Viewed by 1560
Abstract
This study investigates the obstacles encountered by female graduates in China’s higher education system when considering entrepreneurship by employing the Theory of Planned Behaviour as an analytical framework. Although entrepreneurship is widely acknowledged as crucial for economic and personal growth, gender inequalities remain, [...] Read more.
This study investigates the obstacles encountered by female graduates in China’s higher education system when considering entrepreneurship by employing the Theory of Planned Behaviour as an analytical framework. Although entrepreneurship is widely acknowledged as crucial for economic and personal growth, gender inequalities remain, with women being severely underrepresented. The primary objective of this study is to gain insight into the underlying reasons behind the reluctance of female university students, specifically in China, to pursue entrepreneurial ventures. In this study, we conducted 30 semi-structured interviews with female university students from different majors to identify the key barriers that discourage them from starting their businesses. The factors discovered are instrumental and affective attitudes towards entrepreneurship, subjective norms (family, friends, teachers, and others), and perceived behavioural control (encompassing past experiences, second-hand information, and anticipated obstacles). The results showed that a conservative familial atmosphere, risk-averse cultural norms, and limited access to helpful resources and experiences in universities are major obstacles. This study enriches the present knowledge by providing a detailed explanation of the gender-specific obstacles in entrepreneurship in the Chinese context. It proposes that interventions at the educational and governmental levels are imperative to promote female entrepreneurship. Full article
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24 pages, 958 KiB  
Article
Interplay of Influencing Factors Shaping Entrepreneurial Intention: Evidence from Bangladesh
by Saurav Chandra Talukder, Zoltan Lakner and Ágoston Temesi
Adm. Sci. 2024, 14(7), 136; https://doi.org/10.3390/admsci14070136 - 28 Jun 2024
Cited by 6 | Viewed by 3474
Abstract
This study examines the relationships between risk-taking propensity (RTP), entrepreneurship education support (EES), need for achievement (NFA), and entrepreneurial intentions (EI) of Bangladeshi university students, as well as the mediating roles of attitude toward entrepreneurship (ATE), subjective norms (SN), and perceived behavioral control [...] Read more.
This study examines the relationships between risk-taking propensity (RTP), entrepreneurship education support (EES), need for achievement (NFA), and entrepreneurial intentions (EI) of Bangladeshi university students, as well as the mediating roles of attitude toward entrepreneurship (ATE), subjective norms (SN), and perceived behavioral control (PBC). Using partial least squares structural equation modeling (PLS-SEM), the study was conducted with a sample of 381 respondents. Results show that attitudes play a mediating role in the relationship between RTP and EI, and RTP has a direct positive effect on attitudes toward entrepreneurship and EI. Although EES does not have a direct effect on EI, it does have a positive effect on all other components of the theory of planned behavior (TPB), which in turn influences EI. Perceived behavioral control and attitudes toward entrepreneurship serve as full mediators of the EES-EI connection. Subjective norms, on the other hand, have no relationship with EI and do not serve as a mediator between the EES and EI relationship. However, NFA and EI do not have a direct relationship; NFA influences EI indirectly via perceived behavioral control, which in turn influences EI directly. This research contributes to the existing literature by offering significant theoretical and practical insights into the factors that influence entrepreneurial intentions among university students in developing economies. Full article
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17 pages, 258 KiB  
Article
Entrepreneurial Aspirations and Challenges among Business Students: A Qualitative Study
by Anas Al-Fattal
Adm. Sci. 2024, 14(5), 101; https://doi.org/10.3390/admsci14050101 - 16 May 2024
Cited by 7 | Viewed by 12845
Abstract
The COVID-19 pandemic has had a profound impact on small businesses, significantly influencing entrepreneurial aspirations and presenting numerous challenges. This calls for additional research into perceptions, intentions, and the challenges faced in this context. This study aims to explore the comprehension of key [...] Read more.
The COVID-19 pandemic has had a profound impact on small businesses, significantly influencing entrepreneurial aspirations and presenting numerous challenges. This calls for additional research into perceptions, intentions, and the challenges faced in this context. This study aims to explore the comprehension of key entrepreneurial concepts among business students in the post-pandemic era. The paper presents an empirical study which employs qualitative in-depth interviews with 34 undergraduate business students from one public university in the Midwest of the United States. The findings reveal a complex view of entrepreneurship that extends beyond traditional business creation, encompassing elements of social innovation and personal fulfillment. Students displayed a generally positive attitude towards entrepreneurship, influenced strongly by their involvement in practical entrepreneurship-related activities and their familial backgrounds. However, they also identified significant barriers, including financial constraints, fear of failure, and a lack of practical experience, which hinder their intentions to pursue entrepreneurial ventures. The study underscores the importance of entrepreneurship education programs incorporating more comprehensive practical experiences, enhancing financial literacy, and providing psychological support to overcome these challenges. These insights contribute to the ongoing discussion on how to effectively support and prepare aspiring entrepreneurs in a changing educational landscape. Full article
(This article belongs to the Special Issue Moving from Entrepreneurial Intention to Behavior)
17 pages, 459 KiB  
Article
Navigating Entrepreneurial Horizons: Students Perspectives Analysis of the Entrepreneurial Competences in Teaching Context
by Enida Pulaj Brakaj and Jana Marie Šafránková
Educ. Sci. 2024, 14(5), 486; https://doi.org/10.3390/educsci14050486 - 2 May 2024
Cited by 1 | Viewed by 3251
Abstract
Entrepreneurship education largely influences the social and economic dimensions of many countries. In the framework of development, frequent changes seek to discover the most effective way of adopting and integrating educational services to meet the requirements of the labour market. This paper aims [...] Read more.
Entrepreneurship education largely influences the social and economic dimensions of many countries. In the framework of development, frequent changes seek to discover the most effective way of adopting and integrating educational services to meet the requirements of the labour market. This paper aims to analyse entrepreneurial competence in a teaching context from the students’ perspectives. The main objective of the research study aims to measure students’ attitudes towards entrepreneurial intentions, as impacted in an entrepreneurial teaching context. Additionally, it seeks to highlight the significance of the entrepreneurial competence of the lecturing team that goes beyond traditional teaching methods and focuses on fostering an educational environment. As entrepreneurial competence guides opportunity identification by combining skills, knowledge, and attributes and developing them into values, it bridges the gap between teaching and learning, preparing the students to cope with the challenges of the entrepreneurial world. The data were gathered by administering a structured questionnaire that focuses on the perspectives of students in the third cycle of study. The disseminated questionnaire included closed-ended questions related to the entrepreneurial education context, the entrepreneurial competence of the lecturing team, and entrepreneurial intentions. The results of this study demonstrate that the relationship between the entrepreneurial competence of lecturers and entrepreneurial education is crucial for fostering a dynamic and effective learning environment to enhance the entrepreneurial intentions of the students. Full article
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14 pages, 599 KiB  
Article
How Can We Remove Psychological Entrepreneurship Barriers on Entrepreneurship Intention for Health Organizations in the Future?
by Bülent Akkaya, Catalin Popescu and Sema Üstgörül
Sustainability 2024, 16(8), 3503; https://doi.org/10.3390/su16083503 - 22 Apr 2024
Cited by 3 | Viewed by 3078
Abstract
Entrepreneurial orientation significantly influences business financial performance, particularly in global markets, making it pivotal across economies. Developed nations provide a conducive environment for entrepreneurship, supported by educational systems and skill development programs. Conversely, in developing countries, cultural and social disparities create unique challenges, [...] Read more.
Entrepreneurial orientation significantly influences business financial performance, particularly in global markets, making it pivotal across economies. Developed nations provide a conducive environment for entrepreneurship, supported by educational systems and skill development programs. Conversely, in developing countries, cultural and social disparities create unique challenges, shaping entrepreneurial intentions. Psychological barriers such as risk aversion, fear of failure, and resistance to change hinder potential entrepreneurs, particularly in health science faculties. A study conducted in Turkey aimed to explore these barriers among health science students. Data collected from 788 students revealed that psychological factors explained 72% of entrepreneurial intentions. Regression analysis confirmed the significance of risk avoidance, fear of failure, attitude towards change, and stress avoidance in shaping intentions. Despite these barriers, heightened entrepreneurial intentions among health students were associated with greater success in overcoming obstacles. The findings emphasize the importance of addressing psychological barriers in fostering innovative and entrepreneurial healthcare professionals. By understanding these dynamics, educational institutions, policymakers, and healthcare practitioners can better support the development of an entrepreneurial healthcare workforce. The intersection of healthcare and entrepreneurship presents opportunities for transformative solutions, potentially enhancing patient outcomes and advancing the healthcare sector. Despite challenges, emerging trends suggest a growing interest in leveraging innovation for positive change in healthcare, highlighting the potential for impactful contributions to the industry’s evolution. Full article
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14 pages, 238 KiB  
Article
How to Change Entrepreneurs’ Attitudes toward a Circular Economy: An Exploratory Framework to Reduce the Gap between Circular Intentions and Circular Actions
by Cecile Fonrouge
Sustainability 2024, 16(5), 2048; https://doi.org/10.3390/su16052048 - 1 Mar 2024
Cited by 2 | Viewed by 2918
Abstract
Entrepreneurs are aware of the importance of having practices for circularizing their resources. However, the rare previous research specifically in entrepreneurship shows a gap between intentions and implementation with numerous barriers (structural, contextual, and cultural). This article proposes a first framework to reduce [...] Read more.
Entrepreneurs are aware of the importance of having practices for circularizing their resources. However, the rare previous research specifically in entrepreneurship shows a gap between intentions and implementation with numerous barriers (structural, contextual, and cultural). This article proposes a first framework to reduce this gap between intentions and circular actions. These solutions are based on the theory of attitude changes, which states that changes in individuals’ attitudes are more significant if they are preceded by an inexpensive act (Binding Communication Approach). As this is a still little-explored subject that mixes circular entrepreneurship and environmental psychology, the research method is exploratory, based on an analysis of previous writings in these two distinct fields, with the proposal of a first formalization starting from the example of solutions based on inexpensive acts (communities of practices, prizes, and tools). Conclusions are proposed regarding the characteristics of this type of preparatory act necessary to change entrepreneur attitude toward circular economy practices. Full article
25 pages, 2731 KiB  
Article
Exploring the Impact of Sustainable Entrepreneurial Role Models on Students’ Opportunity Recognition for Sustainable Development in Sustainable Entrepreneurship Education
by Charlotte Sophia Diepolder, Holger Weitzel and Johannes Huwer
Sustainability 2024, 16(4), 1484; https://doi.org/10.3390/su16041484 - 9 Feb 2024
Cited by 10 | Viewed by 3863
Abstract
The transformation toward a sustainable economy is considered one of the most effective measures to accelerate the achievement of the United Nations’ Sustainable Development Goals for 2030. Sustainable entrepreneurs contribute to this transformation by identifying and exploiting business opportunities based on sustainability challenges [...] Read more.
The transformation toward a sustainable economy is considered one of the most effective measures to accelerate the achievement of the United Nations’ Sustainable Development Goals for 2030. Sustainable entrepreneurs contribute to this transformation by identifying and exploiting business opportunities based on sustainability challenges such as biodiversity loss. Recognizing a business opportunity to achieve sustainable development characterizes the beginning of the sustainable entrepreneurial process. Sustainable entrepreneurship education (SEE) aims to foster skills, knowledge, and attitudes to accomplish tasks within this complex process. Role models are a common pedagogical instrument in educational settings, such as SEE at higher education institutions, where sustainable entrepreneurs are integrated into the curriculum to enhance learning outcomes. Given the limited research on SEE for secondary education, an exploratory study is conducted to investigate the effects of sustainable entrepreneurial role models on opportunity recognition for sustainable development. A total of 136 secondary school students participated in a program that guided them through the first steps of the sustainable entrepreneurial process. A total of 68 students were non-randomly assigned to sustainable entrepreneurial role models, providing support and feedback. During the program, groups of 3–5 students generated opportunity ideas (n = 35) for sustainable development. The quality of the opportunity ideas is explored by a qualitative content analysis. The obtained data is further analyzed for statistical group differences. The findings indicate the potential positive effects of sustainable entrepreneurial role models on idea generation for sustainable development. The results can advise educators and researchers on the design and investigation of SEE for secondary education. Full article
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