Search Results (4)

The prevalence of artificial intelligence (AI) increases social concern surrounding unethical consumer behavior in human–AI interaction. Existing research has mainly focused on anthropomorphic characteristics of AI and unethical consumer behavior (UCB). However, the role of algorithms in unethical consumer behavior, which is central to AI, is not yet fully understood. Drawing on social exchange theory, this study investigates the impact of algorithmic discrimination on UCB and explores the interrelationships and underlying mechanisms. Through three experiments, this study found that experiencing algorithmic discrimination significantly increases UCB, with anticipatory guilt mediating this relationship. Moreover, consumers’ negative reciprocity beliefs moderated the effects of algorithmic discrimination on anticipatory guilt and UCB. In addition, this study distinguish between active and passive UCB based on their underlying ethical motivations. This enhances the study’s universality by assessing both types of behaviors and highlighting their differences. These insights extend current research on UCB within the purview of AI agents and provide valuable insights into effectively mitigating losses caused by UCB behaviors, offering improved directions for facilitating AI agents to provide fair, reliable, and efficient interactions for both businesses and consumers. Full article

The desert climate region attracts a multitude of tourists due to its distinctive landforms and climatic conditions, however, it also presents challenges for environmental protection. This article constructs a theoretical model that examines the influence of thermal stress on tourists’ environmental responsibility behavior intention (ERBI), with anticipated pride and anticipated guilt serving as mediating factors. An empirical study is conducted in Turpan, Xinjiang, which represents a typical inland arid area in China. The results indicate that: (1) thermal stress does not have a significant direct impact on ERBI, nevertheless, anticipated pride and anticipated guilt play crucial mediating roles between thermal stress and this intention. (2) Furthermore, environmental knowledge positively moderates the relationship between anticipated pride, anticipated guilt, and the ERBI. This research contributes to the understanding of how tourists’ anticipatory emotions affect their ERBI in desert climate regions while deepening our comprehension of the driving mechanisms behind such intentions among tourists. Moreover, it provides theoretical references for promoting environmentally responsible behaviors among tourists visiting desert climate regions. Full article

(1) Background: Obesity has become a global epidemic that arouse much attention from governments, companies and scholar. Physical activity calorie equivalent (PACE) labels are introduced as a more effective nudge invention on less-calorie ordering. However, the effects of PACE labels are controversial in previous literature, thus, the research objective is to explore the effects of different PACE labels and furtherly to explore the underlying psychological mechanism; (2) Methods: Across four scenario-based experiments, involving potato chips, chocolate and cookies, this study manipulated the three calorie-information labeling (standard calorie label, long time PACE and short time PACE labels). Meanwhile, the mediating mechanism of the effects involving anticipatory guilt and the moderation effects between consumers’ future self-continuity and PACE labels are also measured; (3) Results: Results show that compared with the short time PACE and calorie labels, the longtime PACE labels have more negative influence on consumers’ purchase intention for unhealthy food. What’s more, the anticipatory guilt has negative effect of PACE labels as consumers are often prone to feeling guilty in the process of unhealthy food consumption. In addition, individuals with high future self-continuity have higher self-control and take more consideration of future outcomes, they are reluctant to choose unhealthy food than others; (4) Conclusions: Unhealthy food with a long time PACE label has more negative effect on consumers’ purchase intention rather than a short time PACE label. At the same time, companies that produce healthy foods should actively participate in the movement to label calories through the PACE labels. Full article

Our current work contributes to the literature of meat consumption reduction. Capitalizing on the inherent humanizing characteristic of anthropomorphism coupled with leveraging negativity bias, we created a novel approach to reduce meat-eating intention. Using on-pack product stickers, we compare an anthropomorphic message stressing the capacity to experience pain with two other anthropomorphic messages that have been used before in the literature (intelligence and pro-social behavior of animals). We find that an on-pack pain anthropomorphic sticker reduces purchase intentions of the meat product and intention to consume meat in general and is more effective than stickers displaying pro-social or intelligence messages. We also show that the pain message’s negative impact on purchase intention is serially mediated by anticipatory guilt and attitude towards meat. In addition, we show that the differential effectiveness of the anthropomorphic messages can be explained by the negativity bias. That is, when the pro-social and intelligence messages were formulated in a negative way (as is pain), all three messages were equally effective at reducing intention to purchase meat and increase intention to reduce meat consumption. Full article