Search Results (21)

This study explores the role of Allium ursinum L. in shaping authentic gastronomic experiences and its influence on tourists’ perceptions and revisit intentions in rural destinations. Allium ursinum was selected due to its cultural symbolism, seasonal availability, and traditional culinary use, particularly in Serbia. The study applies the SOR (Stimulus–Organism–Response) model to investigate how cognitive and affective responses elicited by interactions with this plant shape tourist behavior. A structured questionnaire was administered to 336 tourists who had consumed food containing Allium ursinum in ten rural destinations across the Republic of Serbia. The findings emphasize the importance of cognitive responses, such as authenticity perception, knowledge acquisition, and cultural understanding, which in turn influence affective responses, including enjoyment, emotional involvement, and flow state. While positive emotions enhance attachment to local food and revisit intention, the subjective nature of these assessments calls for caution when generalizing. The study contributes to the literature by identifying sensory and emotional mechanisms that link local food ingredients with tourist loyalty. This is the first study to empirically test the SOR model using a local plant ingredient in a rural tourism context. Full article

This study examines attitudes toward achieving a sustainable balance in ecotourism using the Stimulus-Organism-Response (SOR) model, focusing on economic and environmental factors shaping sustainable practices. Data were collected from tourists, local residents, and managers in Serbia and Croatia, encompassing diverse perspectives on natural resource conservation, economic benefits, and community engagement. The results indicate that natural resource conservation significantly contributes to local participation, tourist awareness, and community engagement, with notable differences observed among respondent groups. Economic benefits also positively influence these mediating factors, emphasizing their role in achieving sustainability goals. The MGA revealed significant differences between respondent groups, highlighting that managers and local communities in Croatia demonstrated higher levels of awareness and participation compared to Serbia, while differences among tourists were less pronounced. This research contributes to the sustainable tourism literature by integrating perspectives from various stakeholder groups and emphasizing the importance of community involvement and environmental preservation. Practical implications include recommendations for policymakers and managers to develop strategies that encourage stakeholder participation and promote sustainable tourism development. Full article

This study investigates the perception of the implementation of the Farm to Table (F2T) concept on the sustainability of agritourism households in the Republic of Serbia. The main objective of the study is to determine how this concept affects the environmental, economic, and social sustainability of these households according to the participants. Data were collected through surveys of agritourism homestead owners in the regions of Vojvodina, Western Serbia, Southern Serbia, and Eastern Serbia. The research findings, obtained using quantitative (SEM) analyses, indicate that the F2T concept significantly contributes to the sustainable development of agritourism homesteads by increasing economic profitability, reducing environmental impact, and strengthening the social community. Moderators such as seasonal product availability, employee education, and the local community support have a significant impact on the effectiveness of F2T activities. The innovation of this study lies in the application of quantitative methods to analyze the specific impacts of the F2T concept on the sustainability of agritourism households, an area that has been poorly explored in the literature. The study has a number of implications, including providing empirical data that can help farmers, tourism operators, and policymakers to promote sustainable agritourism businesses. Full article

In recent years, more and more attention has been paid to the behavior of tourists and their intention to choose a destination based on various factors. The goal of this research was to determine to what extent environmental risks and the attractiveness of the destination influence the choice of destination and the behavior of tourists. Furthermore, the goal was to determine the influence of psychological groups of tourists on their decision to choose a tourist destination using three psychographic techniques: BFI-10 (Big Five Inventories), AIO (Activities, Interests, and Opinions), and VALS 2 (Values and Lifestyle), and a freely determined six-level scale of risk and tourist attractiveness of imagined destinations. Analyzing the results obtained through the structural modeling-path analysis model, it was determined that tourists grouped in almost all psychographic orientations, resulting from lifestyles, negatively perceive destinations with a high degree of risk and attractiveness, while, with the VALS 2 technique, only members of the action orientation tend to accept ecologically risky destinations. Despite the fact that many studies have looked at how tourists perceive various risks and behave, it is still uncommon to use an integrated approach that considers the simultaneous application of several psychological tests and a unique method of gathering responses from travelers by presenting them with descriptively imagined destinations that differ in their levels of environmental risk and tourist appeal. As a result, this study can provide a conceptual framework for theoretical and practical implications for improved risk management strategies in a specific travel destination and in areas vulnerable to environmental hazards, as well as for completing knowledge about traveler behavior in risky destinations. Full article

Despite the fact that the topic of the influence of stereotypes and prejudices on the loyalty and willingness of tourists to visit a destination again is increasingly common in world publications, researchers have yet to examine this relationship. The aim of this research is precisely to assess the influence of stereotypes and prejudices (S&P) in the system of other attractors of tourist visits, on the loyalty and willingness of foreign visitors to revisit Serbia as a tourist destination. It is known that Serbia possesses large natural and anthropogenic resources as a basis for tourism development, but it is also known for numerous prejudices and stereotypes, which can potentially dictate loyalty to the destination and the behavior of tourists. The results obtained by the Path analysis show that stereotypes and prejudices, among 892 randomly selected foreign tourists, have a more significant direct influence on the dimensions of loyalty and revisiting Serbia compared to other factors. Further analysis showed that foreign tourists consider the Serbian people to be arrogant, with expressed nationalism and a preserved traditional social approach, as well as that middle-aged tourists show the highest loyalty and willingness to visit again after evaluating all the aforementioned factors. Limitations of the research were related to a lack of understanding of the language and non-cooperation on the part of the respondents. The results of the research have theoretical and applied importance as information for future research in Serbia and beyond, but also for improving the management strategy of tourism development. Full article

Rural tourism in Serbia had its chance to shine with the advent of the COVID-19 pandemic. The aim of this study was to determine to what extent the quality of rural service can contribute to improving rural tourism, and predictions for the continuation of the trend in terms of increasing the number of overnight stays in rural households. The obtained results show a small number of services in the sector could be improved, but that all elements except price value can influence the future development of rural tourism and that the number of overnight stays is expected to continue to grow. The importance and innovativeness of the research is reflected in the specific methodology that was applied, and the results complement those of previous research. It has been shown that villages in Serbia can create a barrier against COVID-19 through tourism. Full article

Individual values shaped in the early years of each individual might be reflected in the perception of the business environment. Therefore, this research explored whether there are significant differences in employees’ perceptions of the established dimensions of corporate social responsibility (CSR), namely philanthropic, legal, economic and ethical, based on differences in the importance of individual values (IV). The research results show that each of the CSR dimensions differs according to the respondents’ IVs. More precisely, there are significant differences in the respondents’ perceptions of the philanthropic dimension of CSR based on differences in the evaluation of sense of belonging, warm relationships, being well respected, fun and enjoyment of life, security, self-respect and sense of accomplishment. Differences in perceptions of the legal dimension of CSR exist only in the case of differences in the evaluation of self-respect. The research results also show that there are significant differences in perceptions of the economic dimension of CSR, based on differences in the evaluation of sense of belonging, warm relationships, fun and enjoyment in life, security, self-respect and sense of accomplishment. Finally, significant differences in the perception of the ethical dimension of CSR exist in the case of differences in sense of belonging, excitement, warm relationships, being well respected, fun and enjoyment of life, security, self-respect and sense of accomplishment. The results could provide the basis of information on how IVs can motivate employees to understand and participate in the proactive management of CSR activities in sensitive environments, such as national parks or other protected areas that become a central meeting place for tourists and employees. Full article

The COVID-19 pandemic created novel conditions for researching travel behavior and tourists’ reactions in times of crisis, which largely differs from previous studies of travel behavior affected by local risks or lower travel and recreational risks. This study aims to provide an understanding of the relationship between tourist personality (MINI IPIP-6 and sensation seeking), tourists’ reactions to travel risk perception and changes in their travel behavior influenced by the COVID-19 pandemic. To explore this, a global survey including 905 respondents from four countries (Spain, Croatia, Serbia and Russia) was conducted, while data were analyzed by Structural Equation Modeling (SEM) in AMOS. The findings suggest that tourist personality affects the changes in travel behavior influenced by COVID-19, both directly and via their reactions to travel risk. Full article

The study focuses on the present state and the assessments of geotourism development of the two most representative tufa deposits in the Djerdap National Park—the first UNESCO Global Geopark in Serbia. The findings were designated through implementing the freshly upgraded methodology—M-GAM-1-2 based on an early modified geosites assessment model (M-GAM). To overcome the limitations of the previous model, the authors implemented additional enhancements and involved members of the local community (residents and authorities) in the study to comprehensively evaluate the observed sites. The outcomes revealed that the attitudes of all stakeholders should be taken into consideration in order to develop geotourism properly, additionally attract visitors, and preserve tufa deposits for future generations of locals and visitors. Moreover, geotourism at the observed sites can be one of the vital activities of the population, as well as a type of compensation for various limitations in the development, which are imposed by the regimes of natural and cultural heritage protection within the recently established UNESCO Global Geopark. Full article

The aim of the study was to investigate whether different elements of the work environment (manifested by job demands, job control, and social support) and personal resources were linked to employees’ well-being at work. Based on data gathered from 574 employees in the hospitality industry in Serbia, it was also tested if personal resources, expressed through self-efficacy, hope, optimism, and resilience, could moderate the relationship between work environment and employees’ well-being at work. Correlation analyses showed that high job demands had negative effects on employees’ well-being, causing negative emotional reactions to their job, while job control and social support developed positive relationships with positive employees’ well-being. The moderating effect analysis found that personal resources can fully moderate the relationship between job demands and well-being at work, and job control and well-being at work. On the other side, personal resources were not a significant moderator in the relationship between social support and well-being at work, indicating that even when employees have adequate personal resources, they are not enough to decrease the negative effects of lack of social support on employees’ well-being at work. This shows how important the support of supervisors and colleagues is for employees in hospitality. Full article

The primary goal of this paper was to investigate the strength of the influence of different types of risk on the travelers’ intention to visit destinations in future, that are, prejudiced due to COVID-19, marked as “stigmatized”, “isolated”, or “risky destinations”. Field interview research was conducted at the “Belgrade Nikola Tesla Airport” (Serbia). The results obtained by multiple regression analysis showed that all types of risks influenced the intention of travelers, with financial risk showing a more significant impact. Canonical discriminant analysis indicated that men were most afraid of human induced risk, service quality risk, natural disaster and COVID-19 risk, and they chose safer destinations. Among the women, the biggest fear was financial risk, socio-psychological risk, and food safety risk. Older respondents and those under the influence of external factors decided on safer destinations, while financial status did not play a significant role in predicting the choice of destination. The selection of the destination according to the degree of security was determined by the ordinal regression methodology. The entire research presents a certain novelty, because so far in the numerous studies on the topic of the negative consequences of COVID-19 on tourism, there has been no discussion of stigmatized or risky destinations that received that epithet, and were therefore negatively and unfairly marked in the minds of tourists for future visits. Full article

In terms of climate related security risks, the region of South-Eastern Europe (SEE) can be identified as one of the world’s hot spots. As weather-related hazards continue to increase in numbers and spatial distribution, risk perception in the tourism industry becomes even more important. Additionally, people’s perception of natural hazards is one of the key elements in their decision-making process when choosing a travel destination. Although a vast number of studies have examined aspects of risk perception, an integrated approach which considers both objective and subjective factors related to the tourism industry and hydro-meteorological hazards remains relatively scarce. This pioneering study inspects the causality between objective perceived risks, as well as subjective risk factors. A methodological approach and the obtained results present a certain novelty since the previous conceptualized Psychological Preparedness for Disaster Threat Scale (PPDTS) was applied for the first time in the tourism industry. The obtained results reveal the presence of a statistically significant relationship between objective risks and certain subjective risk factors (gender, age, education, prior experience, anticipation, and awareness). Therefore, this study may offer a conceptual platform for both theoretical and practical implications for enhanced approaches oriented toward more qualitative risk management at a given travel destination, in regions prone to hydro-meteorological hazards. Full article

Soluble or instant espresso coffee in capsules with added values is a product that is increasingly recognized as a healthy lifestyle habit, which often goes together with the expansion of spa centers and spa hotels. In addition to the theoretical and empirical examination of sustainable drinking habits regarding different types of instant espresso coffee in Serbia, the aim was to define, by applying the theory of planned behavior, the relationship between certain factors that influence instant espresso coffee beverage reselection. The research model was developed using a sample of 1385 soluble/instant espresso coffee consumers. Structural equation modeling was applied to test the conceptual model and research hypotheses. The results indicate a statistically significant influence of certain predictors on the intention of consumers to rechoose soluble/instant coffee. One exception is perceived behavioral control, where statistical significance exceeds the allowed values, which indicate that the offer of functional soluble/instant espresso solutions should be extended outside high-quality service hotels and spa centers to be available to all consumers with healthy lifestyle habits. Defining the factors that influence instant espresso coffee reselection can help to understand influences on certain consumer behaviors and improve sustainability on the market. Full article

The purpose of this study was to determine how residents in Novi Sad (The European Capital of Culture 2022) perceive the influence of cultural involvement and place attachment on their attitude toward tourism, and how this affects their support for tourism development. In order to investigate the relationships between these factors, structural equation modeling (SEM) was used. The proposed model was tested, and the findings show significant relationships between residents’ cultural involvement, place attachment, perceived positive and negative impacts of tourism (economic, socio-cultural, environmental), and support for tourism development. The findings of the study could assist tourism planners not only in Novi Sad but also in other urban destinations. Full article

The main aim of this paper is to examine how negative phenomena, such as a pandemic, can result in positive cultural shifts and an upgrade of the urban image. The research was conducted employing an in-depth interview approach at the end of 2021, based on a semi-structured protocol with 15 participants. The answers of the respondents are conditioned by the socio-demographic differences. They show the urban image and cultural opportunities of the city. The image of the city is changing under different cultural influences, which are caused by events in the region or globalization. The self-awareness of the history, tradition and heritage that the people of Novi Sad have should be nurtured in order to preserve the image of the city with the strength of the majority of the immigrant population. The title ‘European Capital of Culture’ has been well received, but its impact will be best seen at the end of the year. COVID-19The COVID-19 pandemic favored and popularized cycling, awakened environmental self-awareness and solidarity, brought culture to the streets and beautified the city’s image. Everything that could not be placed on the street, it was entered and placed in the virtual world. Full article