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Journal: Analytics, 2025
Volume: 4
Number: 26

Article: Fairness in Predictive Marketing: Auditing and Mitigating Demographic Bias in Machine Learning for Customer Targeting
Authors: by Sayee Phaneendhar Pasupuleti, Jagadeesh Kola, Sai Phaneendra Manikantesh Kodete and Sree Harsha Palli
Link: https://www.mdpi.com/2813-2203/4/4/26

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