Attitudes, Involvement and Public Support for Pest Control Methods

Public support is crucial to the widespread application of pest control methods both in the form of political support and, where people have direct agency in control methods, compliance with the demands of the methods. It is commonplace for personal behaviours reflecting political support for public policies to be presumed to depend on relevant attitudes, beliefs and values of the person. The finite amount of attention and cognitive effort each person possesses implies that attention and effort are rationed, indicating that changing behaviour requires that the targeted individual is attentive and willing to invest the required cognitive effort; that is, they are motivated to consider new information and, subsequently, to reviewing their attitudes and behaviour. We examine whether attitudes and involvement (a measure of motivation) together provide better predictions of public support for pest control methods than attitudes alone, using the distribution of baits containing sodium fluoroacetate (1080) in New Zealand to control invasive, non-native rats and possums as a case study. We found the novel combination of involvement and attitudes did provide significantly better predictions of an individual’s support for using 1080 for the purpose of environmental conservation, and their pest control behaviour, than did attitudes alone.