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Journal: Proceedings, 2024
Volume: 101
Number: 9

Article: Content Marketing Insights from Kuwait Banking Industry: Matching Managers’ and Customers’ Perceptions of Social Media Posts Likability and Readability
Authors: by Marcelle de la Roche, Faidon Theofanidis, Fatima AlLougman, Aleksandra Jovanovic and Vladimir Simovic
Link: https://www.mdpi.com/2504-3900/101/1/9

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