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Journal: Big Data Cogn. Comput., 2026
Volume: 10
Number: 46

Article: Big Data Analytics and AI for Consumer Behavior in Digital Marketing: Applications, Synthetic and Dark Data, and Future Directions
Authors: by Leonidas Theodorakopoulos, Alexandra Theodoropoulou and Christos Klavdianos
Link: https://www.mdpi.com/2504-2289/10/2/46

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