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Biometric Pilot-Studies Reveal the Arrangement and Shape of Windows on a Traditional Façade to be Implicitly “Engaging”, Whereas Contemporary Façades are Not

1
Department of Mathematics, University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249, USA
2
The Human Architecture & Planning Institute, Inc., 43 Bradford Street, Concord, MA 01742, USA
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Author to whom correspondence should be addressed.
Urban Sci. 2020, 4(2), 26; https://doi.org/10.3390/urbansci4020026
Received: 10 April 2020 / Revised: 8 May 2020 / Accepted: 15 May 2020 / Published: 18 May 2020
The human brain evolved to implicitly approach or avoid objects in its surroundings. Requisite for survival, this behavior happens without conscious awareness or control, honed over 60 million years of primate evolution. Biometric technologies, including eye tracking, reveal these unconscious behaviors at work and allow us to predict the initial response of a design experience. This paper shows how a biometric tool, 3M-VAS (Visual Attention Software), can be effectively used in architecture. This tool aggregates 30 years of eye-tracking data, and is commonly applied in website and signage design. A pilot-study uses simplified drawings of building elevations to show 3M-VAS’s predictive power in revealing implicit human responses of engagement and disengagement to buildings. The implications on the impact of a structure in creating the public realm suggest recommendations for approving new architecture. View Full-Text
Keywords: eye-tracking; design-attention; engagement; disengagement; façades; public-space; neuroscience; interaction-design eye-tracking; design-attention; engagement; disengagement; façades; public-space; neuroscience; interaction-design
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MDPI and ACS Style

Salingaros, N.A.; Sussman, A. Biometric Pilot-Studies Reveal the Arrangement and Shape of Windows on a Traditional Façade to be Implicitly “Engaging”, Whereas Contemporary Façades are Not. Urban Sci. 2020, 4, 26. https://doi.org/10.3390/urbansci4020026

AMA Style

Salingaros NA, Sussman A. Biometric Pilot-Studies Reveal the Arrangement and Shape of Windows on a Traditional Façade to be Implicitly “Engaging”, Whereas Contemporary Façades are Not. Urban Science. 2020; 4(2):26. https://doi.org/10.3390/urbansci4020026

Chicago/Turabian Style

Salingaros, Nikos A., and Ann Sussman. 2020. "Biometric Pilot-Studies Reveal the Arrangement and Shape of Windows on a Traditional Façade to be Implicitly “Engaging”, Whereas Contemporary Façades are Not" Urban Science 4, no. 2: 26. https://doi.org/10.3390/urbansci4020026

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