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Open AccessArticle

Consumers Preferences for Dairy-Alternative Beverage Using Home-Scan Data in Catalonia

1
National Office of Food Safety (ONSSA), Rabat 10000, Morocco
2
Centre for Agro-food Economy and Development (CREDA-UPC-IRTA), Casteldefells 08860, Spain
*
Author to whom correspondence should be addressed.
Beverages 2019, 5(3), 55; https://doi.org/10.3390/beverages5030055
Received: 24 May 2019 / Revised: 22 July 2019 / Accepted: 5 August 2019 / Published: 2 September 2019
(This article belongs to the Special Issue Sustainability in the Beverage Sector)
The changing lifestyles and the growing health concerns towards the negative impact of the saturated fatty acids originating from animals has increased consumers’ preferences for dairy-alternative products. These products belong to the food and beverage classification that is similar to certain types of dairy-based products in terms of texture and flavor, and has similar nutritional benefits. In this context, we seek to identify the willingness to pay (WTP) for the most important attributes that consumers take into account when purchasing the dairy-alternative drinks. A revealed preference discrete choice experiment was carried out using home-scan data belonging to ©Kantar Worldpanel (Barcelona, Spain) regarding the consumption of dairy-alternative drinks in Catalonia (Spain) in 343 households. Furthermore, factors that affect the purchasing frequency of this type of product were analyzed through the Poisson and negative binomial models. Results showed that price was the major driving factor, followed by the original non-dairy beverage flavor attribute. The original non-dairy beverage flavor compared to other added ingredients and tastes showed higher WTP when purchasing the non-dairy alternative. Marketing strategies should promote products by focusing on the “original” and “pure” version of the product without additional ingredients, or through reduction of the undesirable compounds if they exist in these kinds of beverages. View Full-Text
Keywords: dairy alternatives drinks; consumers’ preferences; home-scan data; revealed discrete choice experiment; purchase frequency dairy alternatives drinks; consumers’ preferences; home-scan data; revealed discrete choice experiment; purchase frequency
MDPI and ACS Style

Laassal, M.; Kallas, Z. Consumers Preferences for Dairy-Alternative Beverage Using Home-Scan Data in Catalonia. Beverages 2019, 5, 55.

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