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Article

Perception of the Attributes of Sherry Wine and Its Consumption in Young People in the South of Spain

1
Department of Psychology, Faculty of Education Sciences, University of Cádiz, 11519 Puerto Real, Spain
2
INDESS (University Institute for Sustainable Social Development), University of Cádiz, 11406 Jerez de la Frontera, Spain
*
Authors to whom correspondence should be addressed.
Foods 2020, 9(4), 417; https://doi.org/10.3390/foods9040417
Received: 29 February 2020 / Revised: 24 March 2020 / Accepted: 25 March 2020 / Published: 2 April 2020
The wine with the designation of origin “Jerez-Xerez-Sherry” is one of the most produced in Spain and with a greater volume of exports abroad. This study analyzes the preferences of Sherry Wine and its different varieties, based on gender and knowledge and interest in the world of wine. Similarly, the influence of the attributes of Sherry Wine on its choice and consumption is investigated. For this purpose, 1502 participants (1407 wine consumers) were recruited; among the consumers, 58.5% are women, and 74.3% have little knowledge of wine (Mean age 22.6; SD = 3.07; range 18–30). Data collection was done through an online survey. The results reveal that among the types of wines from Sherry, the Fino and the Manzanilla are the most chosen. The young people who have the highest consumption of wine are those who have the most prior knowledge of wine. Also, these young people attribute their choice of wine to intrinsic factors, and even women and connoisseurs are more important in this type of dimension. But the importance of the attributes differs according to the types of wines (Fino/Cream—flavor, Palo Cortado/Pedro Ximénez—color, Amontillado/Manzanilla—price and Oloroso—prizes). These findings will allow establishing measures for their promotion, as well as for the design and specific sales strategies for each type of wine. View Full-Text
Keywords: consumer behaviour; wine attribute; sherry wine; gender consumer behaviour; wine attribute; sherry wine; gender
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MDPI and ACS Style

Cruces-Montes, S.J.; Merchán-Clavellino, A.; Romero-Moreno, A.; Paramio, A. Perception of the Attributes of Sherry Wine and Its Consumption in Young People in the South of Spain. Foods 2020, 9, 417. https://doi.org/10.3390/foods9040417

AMA Style

Cruces-Montes SJ, Merchán-Clavellino A, Romero-Moreno A, Paramio A. Perception of the Attributes of Sherry Wine and Its Consumption in Young People in the South of Spain. Foods. 2020; 9(4):417. https://doi.org/10.3390/foods9040417

Chicago/Turabian Style

Cruces-Montes, Serafín J., Ana Merchán-Clavellino, Antonio Romero-Moreno, and Alberto Paramio. 2020. "Perception of the Attributes of Sherry Wine and Its Consumption in Young People in the South of Spain" Foods 9, no. 4: 417. https://doi.org/10.3390/foods9040417

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