Using Event-Related Potentials to Evidence the Visual and Semantic Impact: A Pilot Study with N400 Effect and Food Packaging
Abstract
:1. Introduction
1.1. Seeking Objective Evaluation of the Impact of Packaging Design
1.2. Understanding Cognitive Processes in Consumer Perception through Event-Related Potentials and N400 Effects
2. Materials and Methods
2.1. Participants
2.2. Stimuli
2.3. Procedure
2.4. Electrophysiological Recording and Analysis
3. Results
3.1. ERP Evidence for York Ham and Turkey Breast Original Packaging
3.2. ERP Evidence for modified York Ham Packaging
4. Discussion
5. Limitations and Future Perspectives
6. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
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Positive Adjectives | Negative Adjectives |
---|---|
Atrayente/Attractive | Común/Common |
Barato/Cheap | Caro/Expensive |
Delicioso/Delicious | Repugnante/Disgusting |
Nutritivo/Nutritious | Insulso/Dull |
Saludable/Healthy | Nocivo/Unhealthy |
P3 Electrode | Pz Electrode | P4 Electrode | ||||||
---|---|---|---|---|---|---|---|---|
Valence | Packaging | Mean (µv) | Valence | Packaging | Mean (µv) | Valence | Packaging | Mean (µv) |
Positive | York Ham | −1.947 | Positive | York Ham | −1.010 | Positive | York Ham | −1.469 |
Turkey Breast | −2.595 | Turkey Breast | −1.370 | Turkey breast | −2.099 | |||
Negative | York Ham | −2.172 | Negative | York Ham | −1.159 | Negative | York Ham | −2.350 |
Turkey Breast | −1.832 | Turkey Breast | −0.865 | Turkey Breast | −1.698 |
Electrode | Effect | Value | F | GI Error | Sig. |
---|---|---|---|---|---|
P3 | Valence | 0.966 | 0.767 a | 22.000 | 0.391 |
Product | 0.983 | 0.378 a | 22.000 | 0.545 | |
ValencexProduct | 0.827 | 4.592 a | 22.000 | 0.043 | |
PZ | Valence | 0.981 | 0.432 a | 22.000 | 0.518 |
Product | 0.999 | 0.013 a | 22.000 | 0.911 | |
ValencexProduct | 0.914 | 2.062 a | 22.000 | 0.165 | |
P4 | Valence | 0.970 | 0.670 a | 22.000 | 0.422 |
Product | 1.000 | 0.003 a | 22.000 | 0.959 | |
ValencexProduct | 0.618 | 13.572 a | 22.000 | 0.001 |
P3 Electrode | Pz Electrode | P4 Electrode | ||||||
---|---|---|---|---|---|---|---|---|
Valence | Modified Packaging | Mean (µv) | Valence | Modified Packaging | Mean (µv) | Valence | Modified Packaging | Mean (µv) |
Positive | Sticker-Logo | −1.947 | Positive | Sticker-Logo | −1.010 | Positive | Sticker-Logo | −1.469 |
No sticker-Logo | −2.595 | No sticker-Logo | −1.370 | No sticker-Logo | −2.099 | |||
Negative | Sticker-Logo | −2.172 | Negative | Sticker-Logo | −1.159 | Negative | Sticker-Logo | −2.350 |
No sticker-Logo | −1.832 | No sticker-Logo | −0.865 | No sticker-Logo | −1.698 |
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Rojas, J.-C.; Contero, M.; Vergara, M.; Higuera-Trujillo, J.L. Using Event-Related Potentials to Evidence the Visual and Semantic Impact: A Pilot Study with N400 Effect and Food Packaging. Foods 2024, 13, 1876. https://doi.org/10.3390/foods13121876
Rojas J-C, Contero M, Vergara M, Higuera-Trujillo JL. Using Event-Related Potentials to Evidence the Visual and Semantic Impact: A Pilot Study with N400 Effect and Food Packaging. Foods. 2024; 13(12):1876. https://doi.org/10.3390/foods13121876
Chicago/Turabian StyleRojas, Juan-Carlos, Manuel Contero, Margarita Vergara, and Juan Luis Higuera-Trujillo. 2024. "Using Event-Related Potentials to Evidence the Visual and Semantic Impact: A Pilot Study with N400 Effect and Food Packaging" Foods 13, no. 12: 1876. https://doi.org/10.3390/foods13121876
APA StyleRojas, J.-C., Contero, M., Vergara, M., & Higuera-Trujillo, J. L. (2024). Using Event-Related Potentials to Evidence the Visual and Semantic Impact: A Pilot Study with N400 Effect and Food Packaging. Foods, 13(12), 1876. https://doi.org/10.3390/foods13121876