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Journal: MathematicsVolume: 9Number: 1836
Article: An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business
- Authors:
- Rocío G. Martínez1,*,
- Ramon A. Carrasco1 and
- Cristina Sanchez-Figueroa2
- et al.
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