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Journal: Mathematics, 2021
Volume: 9
Number: 1836

Article: An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business
Authors: by Rocío G. Martínez, Ramon A. Carrasco, Cristina Sanchez-Figueroa and Diana Gavilan
Link: https://www.mdpi.com/2227-7390/9/16/1836

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