Value and Pricing of MOOCs
AbstractReviewed in this article is the potential for Massive Open Online Courses (MOOCs) to transform higher education delivery, accessibility, and costs. Next, five major value propositions for MOOCs are considered (headhunting, certification, face-to-face learning, personalized learning, integration with services external to the MOOC, marketing). Then, four pricing strategies for MOOCs are examined (cross-subsidy, third-party, “freemium”, nonmonetary). Although the MOOC movement has experienced growing pains similar to most innovations, we assert that the unyielding pace of improvements in network technologies combined with the need to tame the costs of higher education will create continuing demand for MOOC offerings. View Full-Text
Share & Cite This Article
Baker, R.M.; Passmore, D.L. Value and Pricing of MOOCs. Educ. Sci. 2016, 6, 14.
Baker RM, Passmore DL. Value and Pricing of MOOCs. Education Sciences. 2016; 6(2):14.Chicago/Turabian Style
Baker, Rose M.; Passmore, David L. 2016. "Value and Pricing of MOOCs." Educ. Sci. 6, no. 2: 14.
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.