The Visual Science Communication Toolkit: Responding to the Need for Visual Science Communication Training in Undergraduate Life Sciences Education
Abstract
:1. Introduction
1.1. Scientists Have a Responsibility to Communicate Their Research to the Public
- Models in the dissemination paradigm, such as the knowledge deficit model, use a one-way process of transmitting scientific findings to raise the level of scientific literacy among non-expert audiences. This can take the form of education in a formal school setting or through mass media (e.g., television, magazines, and books).
- Models in the public participation paradigm focus on facilitating two-way communication and discussion between the public, experts, and policymakers. Engaging the public can improve the public’s perceptions of and beliefs in the legitimacy of scientific issues, and common platforms include public forums, referendums, and citizen science projects.
1.2. The Role of Science Communication in the Life Sciences
1.3. The Role of Visual Representations in Science Communication
1.4. The Role of Visual Representations in Undergraduate Life Sciences Education
1.5. Visual Communication Training Can Mitigate the Risks of Visual Representation
1.6. Current State of Visual Science Communication Training in Undergraduate Biology Education
- Reference guides that offer frameworks for visual thinking and comparisons of effective and ineffective graphics (e.g., [61]).
- Visual design tutoring centers that provide guidance to students developing graphics (e.g., [62]).
- Well-designed visual instructional media and frameworks for using visual representations in biology education (e.g., BioMolViz (biomolviz.org (accessed 11 July 2022))) and VISABLI (www.visabli.com (accessed 11 July 2022)).
1.7. Research Questions
- What are the current gaps in visual science communication instruction in undergraduate life sciences education?
- What are the qualities of a resource with perceived value in teaching and learning visual science communication?
2. Materials and Methods
2.1. Research Design
- How do participants perceive the use of visual design in science communication?
- How do students perceive their own confidence and competence in visual science communication? Specifically, students were asked how effectively they thought they could achieve the following:
- ○
- Communicate to different audiences (a scientifically literate audience; the general public);
- ○
- Create four common types of communication materials (a diagram of a scientific process, a data visualization, presentation slides, and a research poster);
- ○
- Evaluate their peers’ or their own visual science communication skills.
- How do instructors perceive their students’ confidence and competence in visual science communication?
- >What are the participants’ current practices?
- What are perceived gaps in visual science education?
2.2. Procedure
2.2.1. Stage 1: Surveys
2.2.2. Stage 2: Interviews
- The student’s process of learning visual science communication skills;
- The student’s process of creating the four types of communication materials listed above and how they may differ in the creation process;
- The student’s process of reviewing the work of others and their own, and the criteria they use to evaluate work;
- The instructor’s process of evaluating a student’s visual science communication skills using the four types of communication materials;
- The student’s and instructor’s criteria for a preferred resource.
2.3. Data Analysis
3. Results
3.1. Stage 1: Survey
3.1.1. Students’ Experience of Visual Science Communication Education
3.1.2. Students’ Confidence in Their Visual Science Communication Skills
3.1.3. Instructors’ Confidence in Their Students’ Visual Science Communication Skills
3.1.4. Students’ Preferred Resources for Learning Visual Science Communication Skills
3.1.5. Instructors’ Preferred Resources for Teaching and Evaluating Visual Science Communication Skills
3.2. Stage 2: Interviews
3.2.1. Perceived Support and Exposure: Factors Contributing to Students’ Experience of Visual Science Communication Education
Unclear Expectations and Standards
“When reviewing work [of my peers], I tend to see if they’re meeting all the requirements within a rubric because I consider those the baseline for how things have to be done in order to be successful in whatever the person does, or in order to be successful in the presentation, whatever the professor is expecting of you.”—Student from focus group
“I would appreciate it if our assignments, in the rubric, it’s extremely clear about, you know, this is what you need to do to get a certain mark. I find that there’s so [many] arbitrary opinions that influence marking. That’s one of my biggest gripes.”—Student from focus group
“When you’re marking an assignment that someone else made, and you don’t have a rubric, it is just very complicated and it becomes quite subjective. But if you have a rubric, you already know what to look for. Also, students feel more confident—if they hit those points in the rubric, then they know that they will get a decent mark.”—Biology TA 1
Lack of Guidance, Support, and Feedback
“[Learning visual science communication skills] becomes easier as you do it […] but definitely [at] the start, it would have been nice to have had some sort of guidance.”—Student from focus group
“I found that we were mainly creating graphs, but we weren’t really taught how to refine those, and being online [during the pandemic], it was very important to have information that I could see to replace the in-person interaction with a professor in place of asking questions. I found that it was very difficult to learn these on my own or using online sources, especially without anyone telling me, or even teaching me what to do.”—Student from focus group
“What participant one said about knowing the resources that we refer to. I think that’s really important because it removes time from other stuff that you can be doing for your work. Just being able to have that guidance in knowing what we can use […] helps streamline that process.”—Student from focus group
“There’s not very much handholding when it comes to teaching. The constructive feedback a lot of students receive is very minimal and sometimes even counterproductive. There is a lot of trial and error coming from all these students when they’re trying different things. Until they have explicit guidance on why some things work and don’t, it’s hard for them to develop [these skills].”—Biology TA 4
Lack of Integration in Life Sciences Education
“[It would be helpful] if they [instructors] can make it [training] mandatory, and also introduce exercises and tutorials with marks, as well as go through the steps and teach us how to be better.”—Student from focus group
“By integrating it, everyone will have to do it. Whereas when you’re on your own, some people are at different paces and some people behind and they wouldn’t know if they’re doing something right or wrong.”—Student from focus group
“I think that they should have at least a course or something about learning how to communicate ideas, in general.”—Biology TA 2
Intrinsic Factors
3.2.2. Incentives and Resources: Factors Contributing to Instructors’ Experience of Visual Science Communication Education
Lack of Incentive to Change
“Well, I think the biggest hurdle is time. Just, you know, it’s time away from the content of your class. This is the same hurdle that’s going on with how much you’re covering [for] your class. […] If students had to take a whole course in visual literacy, that would be one thing, but that isn’t in our curriculum currently. So it’s subsetted into smaller science classes.”—Biology instructor 1
“From the instructors’ perspective…providing meaningful feedback is not something very easy [to do]. You have to spend more time writing feedback. And I know a TA is unlikely to do that because they are not paid a lot…”—Biology TA 1
“A lack of time, we’ve been over that a million times, but also a lack of training for us in how to teach [visual science communication], and I think you know we learned from textbooks on our own, without modeling, without access to other media.”—Biology instructor 2
“No one is really teaching you what are the best communication skills, which are ways in which you can engage your students. You have [TA] training for each course, and it depends on the instructor. So for one of the courses that I TA, the instructor is like, well, I want you to teach this topic next week. That’s it. That was the training.”—Biology TA 1
Existing Instructional Design Resources
“People are going to have a hard time deploying that teaching in their own classroom unless they have some sort of scaffold or a framework that breaks down this process into manageable steps.”—Science visualization instructor 1
“I think it helps to see someone else’s rubric [so that] I have a picture of how someone else would evaluate this. I think it’s just getting at the same thing that the students are lacking. They’re like, we don’t know what a good peer review looks like because no one ever showed [us]. And so, should I be looking for these things too? It’s the kind of strength in numbers and collaboration, talking about this with someone else.”—Biology instructor 2
Intrinsic Factors
“Providing directions that are explicit enough to get the product that you want back from the students is very challenging because, I mean, sometimes you just know what you mean and they don’t…”—Biology instructor 2
3.2.3. Perceived Value: Integrating Visual Science Communication into Life Sciences Education
Students Build Their Thinking Skills When They Engage in the Visual Communication Design Process
“I don’t know of any other process that forces you to consider all of the supporting data, all of the ways to communicate something, then the challenge of having to create a visual representation of it. Different activities confront us in useful or powerful ways to embody an idea or […] mental model of something.”—Science visualization instructor 1
“In science courses, we ask [students] to study [papers] and then give a presentation or write a report. I believe most of my students understand the scientific concepts, but they really don’t know how to explain them in their own words. Most of the time, they end up … copying a paragraph from the paper from the book, and that is not really what we need. At the same time, no one is teaching them how to communicate effectively. It’s really important that [students] understand [the science], but if they don’t know how to communicate it properly, then we’re not doing our job.”—Biology TA 1
“If you had different posters and different sections of posters, and you asked [students] which one is good, which one is bad and which one is so-so? If they looked at them and tried to be critical, they would get a better understanding, and once they understood that, they would be better able to create something that was better. I don’t think they know how to be critical consumers. In order to be a critical creator, you need to first understand what people are being asked to consume and why it works and why it doesn’t.”—Biology instructor 1
Visual Assessments Allow Instructors to Evaluate Their Students’ Thinking Skills
“We’ll ask students to produce flow charts for the [introductory biology] labs. But we’re not really assessing their communication skills. We’re assessing the fact that they understand what the lab is about.”—Biology TA 1
“With a presentation, you can explain yourself, but with the flowchart, you’re giving it to me and then that’s it. There is no other information.”—Biology TA 3
Communication Training Helps Students Develop Professionally
“…introduce these skills early on […] to get exposure to creating these visuals because these skills are transferable to any industry, any role. It’s not just about education.” —Student from focus group
3.2.4. Exemplary Models: Designing Instruction for Visual Science Communication
Scaffolding
“Realistically, it would be better if we asked them to start with making one slide or one tiny piece, and then built them up over the quarter system to the end where they could make a full poster, but we don’t usually do that. We’ll usually jump right in and say, make a slide presentation on this. So I don’t think it’s as good as it could be.” —Biology instructor 1
Interactions between Students, Instructors, and Communication Experts
“I believe workshops are the best option [for learning visual science communication] … it’s best that all people [are together at a] specific time so we can have in-person interaction, so we can talk to people about anything that we’re having trouble with. When you have questions, it’s important to get them clarified and you can’t exactly do that if you’re watching modules and videos in chronicity.”—Student from focus group
Evaluation of Visual Communication Materials
“In terms of concrete tools, I would prefer a framework over a rubric. It doesn’t matter if they have two points for grammar. To me, it matters more that they understand this concept that they’re writing about, whether they can demonstrate their ability to understand it. You produce a bad rubric when you don’t have an established framework, when you don’t know what you want from the students.”—Biology TA 4
“[When it comes to judging posters, I judge] whether [students] are following a logical flow of information, whether they’re explaining the background information well, whether they understand who their audiences are. […] I don’t think the information has to be necessarily correct, but it has to make sense.”—Biology TA 2
“I would say that [students] focus more on the way it looks and less on whether it actually transfers content correctly. I think the problem is more that the students focus on the slickness. What the students and the faculty disagree on is the content versus the stylistic things. And so the students, if they put energy into it, they do want to complete the assignment, but they often want it to look right. There’s a lot of emphasis on making the colors nice and the size of the pages and stuff, again, less on what it actually has to do. The disconnect seems to be in, not so much the visual style, but the visual content.”—Biology instructor 1
Designing Instructional Resources for Students and Instructors
“The tool in my head would be something that could be applicable to all audiences, and then you would just adjust the information within it, in order to communicate different things to those different audiences.”—Student from focus group
“In large classroom lectures, videos are kind of the only way they can embed visuals and kind of a one-direction teaching situation. Whereas TAs tend to be broken down into smaller groups [with students] and therefore they have the ability to do more back and forth. With more back and forth comes the possibility of more workshop, hands-on, types of activities.”—Science visualization instructor 1
4. Discussion
4.1. Extrinsic Factors Shape Students’ and Instructors’ Experiences
4.2. Students and Instructors Have Different Uses for Visual Communication Assessments
4.3. Integrating Design Education into Biology
4.4. Designing a Multimedia Resource for Learning Visual Science Communication
4.4.1. Components of the Visual Science Communication Toolkit
- A textual overview of the module with learning objectives.
- Two 2D animations designed to educate students on the topic. The first introductory animation (A) provides students an overview of three key visual strategies, namely, layout, color, and graphical elements. The second case study animation (B) demonstrates the application of four design principles in constructing a diagram of mRNA translation, namely, alignment, proximity, repetition, and contrast.
- An interactive drag-and-drop activity (C) that tasks students with designing a diagram depicting a hypothetical molecular process, utilizing a set of provided illustrations. At the end of the activity, students justify their design decisions using comment boxes placed over their diagram.
- A text summary comprising questions for students to consider regarding the design of their diagrams as well as links to download module content.
4.4.2. Design Strategies for Addressing Gaps in Visual Science Communication Training
- Students learn ad hoc without formal framework and vocabulary (supported by [56]).
Scaffolding and Context
- Using vocabulary familiar to life sciences students (e.g., using central dogma and scientific posters as examples in the case study animation);
- Providing a written transcript of the animation to help students record information for future use and to fit in with their note-taking practices;
- Using a drag-and-drop tool with features familiar to students (e.g., features available in Microsoft PowerPoint);
- Using pre-made illustrations/elements in an intuitive and familiar interface can alleviate the time and potential anxiety associated with drawing a diagram from scratch.
Modularity
Demonstration through Animation
Experimentation through Design Exercises
4.4.3. Suggestions for Implementing the Toolkit
4.5. Study Limitations
4.6. Answers to Our Research Questions
- What are the current gaps in visual science communication instruction in undergraduate life sciences education?
- What are the qualities of a resource with perceived value in teaching and learning visual science communication?
5. Conclusions
Supplementary Materials
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
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Participant Type | Selection Criteria |
---|---|
Student |
|
Instructor |
|
Teaching assistant |
|
Questions | Frequency | Percentage |
---|---|---|
When do students think about incorporating visuals when making communication materials? | ||
From the start or before | 26 | 49% |
In the middle | 13 | 25% |
Towards the end | 8 | 15% |
After I finish | 6 | 11% |
My professor and/or TAs have clearly instructed me on the creation of effective visual communication materials. | ||
Yes | 20 | 38% |
No | 33 | 62% |
My professor and/or TAs have provided me with clear feedback on the effectiveness of the visual communication materials I create for them. | ||
Yes | 26 | 49% |
No | 27 | 51% |
Theme | Core Category | Subcategory |
---|---|---|
3.2.1. Perceived support and exposure (factors contributing to students’ experience of visual science communication education) | Expectations and standards | Unclear expectations |
Rubrics as a standard for success | ||
Support, guidance, and feedback | Insufficient support from instructors | |
Difficulty providing feedback to students | ||
Integration in life sciences education | Integration of training into curriculum | |
Opportunities to practice and refine | ||
Personal interests and competencies | Technological aptitude | |
Artistic aptitude | ||
Stress and workload | ||
Familiarity with scientific content | ||
3.2.2. Incentives and resources (factors contributing to instructors’ experience of visual science communication education) | Incentives to change | Lack of financial resources and time |
Prioritization of disciplinary content | ||
Support for instructors | Insufficient training for instructors | |
Availability of resources | Instructors reference existing resources | |
Evaluation methods for visual content | ||
Intrinsic factors | Differing levels of experience | |
3.2.3. Perceived value (integrating visual science communication into life sciences education) | Value of visual communication assessments | Students building thinking skills |
Instructors evaluating thinking skills | ||
Teaching self-awareness | ||
Value of visual communication skills | Communication of information | |
Professional development | ||
3.2.4. Exemplary models (designing instruction for visual science communication) | Qualities of a valuable resource | Scaffolding |
Interactions between students, instructors, and communication experts | ||
Referenceable, efficient, self-paced, engaging, user-centred | ||
Evaluation criteria for visual communication materials | Rubric design | |
Communication value | ||
Aesthetics |
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Zhang, K.E.; Jenkinson, J. The Visual Science Communication Toolkit: Responding to the Need for Visual Science Communication Training in Undergraduate Life Sciences Education. Educ. Sci. 2024, 14, 296. https://doi.org/10.3390/educsci14030296
Zhang KE, Jenkinson J. The Visual Science Communication Toolkit: Responding to the Need for Visual Science Communication Training in Undergraduate Life Sciences Education. Education Sciences. 2024; 14(3):296. https://doi.org/10.3390/educsci14030296
Chicago/Turabian StyleZhang, Ke Er, and Jodie Jenkinson. 2024. "The Visual Science Communication Toolkit: Responding to the Need for Visual Science Communication Training in Undergraduate Life Sciences Education" Education Sciences 14, no. 3: 296. https://doi.org/10.3390/educsci14030296
APA StyleZhang, K. E., & Jenkinson, J. (2024). The Visual Science Communication Toolkit: Responding to the Need for Visual Science Communication Training in Undergraduate Life Sciences Education. Education Sciences, 14(3), 296. https://doi.org/10.3390/educsci14030296