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Open AccessArticle

Research on the Spatial Features of the E-RetailingEconomic Linkages at County Level: A Case Study for Zhejiang Province, China

College of Environment and Planning/Key Laboratory of Geospatial Technology for Middle and Lower Yellow River Region, Henan University, Kaifeng 475004, China
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ISPRS Int. J. Geo-Inf. 2019, 8(8), 324; https://doi.org/10.3390/ijgi8080324
Received: 16 May 2019 / Revised: 19 June 2019 / Accepted: 23 July 2019 / Published: 25 July 2019
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Abstract

Quantitatively evaluating the spatial characteristics of regional e-retailing economy linkages is of great significance for clarifying the spatial organization of regional e-retailing economies, and promoting regional coordinated development. However, due to the lack of study data, it is difficult toconduct quantitative research on these regional e-retailing economic linkages. Taking advantage of emerging new data sources, the depth and breadth of related research cannow be improved. This paper considers 64 county-level economic areas in Zhejiang Province as network nodes.A revised gravity model was used to measure the intensity of the e-retailing economic linkage in 2016,based upon the e-retailing data provided by the Department of Commerce of Zhejiang Province, China. On this basis, the geographic information system (GIS) tool, a model-potential method and a social network, were used to analyze the spatial features of the e-retail economic linkages at the countylevel in Zhejiang Province. The results showed that the spatial polarization of the economic linkage pattern emerged as prominent, with the overall difference and east-west gradient difference between counties proving significant. In addition, the major linking partners of most regions were relatively singular, and a problem of vulnerability in e-retail economic development was shown.Secondly, the southwest region of Zhejiang Province was an important obstacle in the integration process of regional e-retail economy, through analyzing the connection scope of e-retailing economics. Thirdly, the central Zhejiang subgroupwas a key plate connecting east and west, which plays an importantlinking role in the development of regional equalizationwhen we analyzethe cohesive subgroup pattern. Inspired by this, we hypothesized that a microscopic analysis results of Zhejiang Province could provide some enlightenment for the balanced and integrated development of China’s regional e-retailing economy. View Full-Text
Keywords: e-retailing economic linkages; gravity model; social network analysis; Zhejiang province e-retailing economic linkages; gravity model; social network analysis; Zhejiang province
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Shen, W.; Qin, Y.; Xie, Z. Research on the Spatial Features of the E-RetailingEconomic Linkages at County Level: A Case Study for Zhejiang Province, China. ISPRS Int. J. Geo-Inf. 2019, 8, 324.

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