In this paper, online map services are reviewed from a cartographic point of view. The most popular online map services are selected based on worldwide website traffic data, provided by specialized sites, such as Similarweb, in terms of global coverage and popularity among users. Online map services are commented based on cartographic principles, conventions and traditional practices addressing topics, such as: Cartographic projection, orientation, scale, marginalia, content (thematic layers), symbology, generalization, annotation, color use and overall map design. Color schemes utilized in web maps are discussed in more detail, since based on studies concerning the selection of the preferable map by experts and laymen, color is undisputedly the most frequently mentioned factor. It can be stated that online map services generally adopt well-known cartographic practices, which are not always applied as expected. Moreover, suggestions for the improvement of online map services are made regarding cartographic projection, legend, content, symbolization, color, etc.
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