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Organizational and Environmental Factors with the Mediating Role of E-Commerce and SME Performance

Othman Yeop Abdullah Graduate School of Business (OYAGSB), Universiti Utara Malaysia, Sintok 06010, Kedah Darul Aman, Malaysia
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J. Open Innov. Technol. Mark. Complex. 2020, 6(4), 196; https://doi.org/10.3390/joitmc6040196
Received: 18 November 2020 / Revised: 14 December 2020 / Accepted: 15 December 2020 / Published: 17 December 2020
(This article belongs to the Special Issue Open Innovation in Micro, Small and Medium-Sized Enterprises)
The study investigates the mediating role of e-commerce through organizational and environmental factors with small and medium enterprises (SMEs) performance. The study follows a cross-sectional survey method approach. The study’s theoretical foundation is based on the resource-based view (RBV) and diffusion of innovation (DOI) theory. The current research identifies four manufacturing SMEs’ strata based on participation in the country’s exports using a stratified proportional random sampling technique. The research questionnaires were distributed among 700 top and middle-level managers of manufacturing SMEs. The data were analyzed by applying partial least square structural equational modeling (PLS-SEM) to examine the relationship between the exogenous, mediator, and endogenous variables. The finding reveals that top management support and competitive pressure have a significant positive impact on the use of e-commerce direct and mediation. At the same time, the adoption cost and government support have an insignificant impact on e-commerce usage. This study results can be used to enhance the use of e-commerce in Pakistan’s manufacturing SMEs to improve the country’s overall exports. View Full-Text
Keywords: use of e-commerce; manufacturing SMEs; organizational; environmental; firm performance use of e-commerce; manufacturing SMEs; organizational; environmental; firm performance
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MDPI and ACS Style

Hussain, A.; Shahzad, A.; Hassan, R. Organizational and Environmental Factors with the Mediating Role of E-Commerce and SME Performance. J. Open Innov. Technol. Mark. Complex. 2020, 6, 196. https://doi.org/10.3390/joitmc6040196

AMA Style

Hussain A, Shahzad A, Hassan R. Organizational and Environmental Factors with the Mediating Role of E-Commerce and SME Performance. Journal of Open Innovation: Technology, Market, and Complexity. 2020; 6(4):196. https://doi.org/10.3390/joitmc6040196

Chicago/Turabian Style

Hussain, Arsalan, Arfan Shahzad, and Rohail Hassan. 2020. "Organizational and Environmental Factors with the Mediating Role of E-Commerce and SME Performance" Journal of Open Innovation: Technology, Market, and Complexity 6, no. 4: 196. https://doi.org/10.3390/joitmc6040196

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